Style360 is one of our favorite fashion week events. When we stepped into the Metropolitan Pavilion for Angela Simmons 'Angela I Am' presentation we were greeted by sponsors booths like Purina Fancy Feast and Just Dance. Soon after we took our seats. The show was about to begin!
Most of the pieces had a grunge aspect to them. Pop art style print swimwear, black jersey basics, and bright red fur coats were all part of the mix. The collection of looks were varied and diverse and it was clear that guests were enjoying themselves. Since the "Angela I Am" show is composed by items that can be ordered on her e-commerce site, it makes sense that the outfits differed so much from one another.
After the show, the face of the Purina Fancy Feast was present in its booth. Guests rushed to take pictures with the adorable cat. Tyson Beckford, Po Johnson, Nate Ryan, Tristan Wilds, Sean Kingston and Bow Wow were a few of the notables we spotted in the front row.
Here is some more information about the collection provided by Angela Simmons, "The Shop.Angelaiam.com runway show will incorporate contemporary looks that embody the designer, entrepreneur and jetsetter’s lifestyle. Angela recently launched her e-commerce website, AngelaIAm.com, which personifies the designer’s versatility with merchandise that ranges from everyday wear to runway ready. AngelaIAM.com teams up with Young Love (www.ShopYoungLove.com) for a non-traditional, innovative and interactive fashion show. From the runway to your closet, most of the clothing will be instantly available to purchase online via the AngelaIAM app, so when you see something you love on the runway, you an buy it online right away! The 'instant shop' idea is the brainchild of AngelaIAM ecommerce co-founders, Angela Simmons and Alisha Crutchfield. Known as the daughter of legendary hip hop artist and pioneer Reverend Run, Angela has quickly established herself as a business woman and fashion designer within her own right."
Style 360 was presented by Just Dance 2014, Not Your Mother's Haircare, Eight O'Clock, Shades by Grace Anne Long, Sanctuary Hotel, SeroVital-hgh & GylTerra-gL, Suite 36, New York Post, Sabra, Sweet'N Low and NJOY.
Estefania Garcia Correa contributed reporting.