Sixteen years old and appropriately named for Billboard domination, Lorde needs to be on your new music radar. Her single 'Royals' has already been massively successful internationally. Now that her first full length album has been officially released, the sky is the limit. Because it is good. Really good.
At first, the album title Pure Heroine seemed a bit pretentious for a new artist, even if it is a double meaning. However, after listening through the album a few times, it seems quite appropriate. The first two singles 'Tennis Court' and 'Royals' have proven their addictive quality through radio play and single sales. What’s scary is that 'Glory And Gore' and several other tracks on the album are just as good, if not better.
What’s most impressive about Lorde is the fact that she writes her own music, making her a part of dying breed. How many Top 40 artists have teams of writers, producers, and featured artists on their tracks? Too many. Not Lorde. She’s expressively not interested in the glam and attention other female stars become mystically obsessed with. She doesn’t need that. She is an extremely talented singer and songwriter, who’s new album Pure Heroine is just that.
Key Tracks: 'Royals,' 'Tennis Court,' and 'Glory and Gore'