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A new Boston guide to boutiques: Spreedia

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Just last week, a comprehensive new site for people who like to shop at local boutiques around Boston launched. The site,, is an interactive e-book that allows you to get to know the hidden shopping gems around the city. You can start your search by choosing a category, like women’s casual, jewelry or kids and then a list of local Boston area boutiques is generated. From there, you can get a feel for each boutique before visiting in-person by viewing some pictures of the shop and reading a quick description. If price is a concern for you, you can even filter the stores by price and see what boutiques are currently having sales.

Created by Amanda Knorr, the Style & Beauty Editor for the Improper Bostonian, it looks like Spreedia’s aim is to eventually become a community for people in the Boston area who like shopping locally. Since it just launched, there are some pieces that still need to come together once people get more involved in the site, like reviews of stores, which readers can submit. And there is a calendar of events at local boutiques and a blog which will probably become more comprehensive once more people become involved. Overall, it’s exciting to see a site that is so supportive of boutiques and supporting our local community!

Like this article? Visit Kristen's blog,, to learn more about independent clothing designers, fashion trends, and small business tips.




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