What is clear is that this is the meanest book he could possibly have written, reveling in the pain and mistakes people commonly make in life. This is not the unicorn of fairy tales and sunlight. Moss's unicorn drinks heavily to escape his problems, only to create more problems for himself in his drunken addiction.
Superficially, the book appears to be a children's book, with 67 cartoons and whimsical drawings illustrating the story. Upon closer look, even these illustrations are sad, depicting a lonely, bedraggled unicorn who cannot even manage his own horn and suffers in comparison to any other creature.
If not a children's book, the book is only appealing to the most cynical and jaded adult, most likely between 18 to 30 years old. Past then, people have gotten over their personal dramas and bitter memories and moved on to life's business. The older the reader, the less interesting this book grows.
In a world already filled with mindless blogs, self-published tomes and a vast proliferation of vampire books and romances, publication of this truly awful book is inexcusable. Use the $15 for lattes, or better still, buy five classics for your e-reader.