Formerly of Eminem's Shady Records, now on G-Unit Records, Curtis Jackson, or 50 Cent, has exercised his signature gangster specialties for his first studio LP (Animal Ambition: An Untamed Desire To Win) off his new record label. By this time, 50 Cent already has a sizable catalog of albums unofficially beginning with 2003's classic Get Rich Or Die Tryin' (Power Of The Dollar is technically his first studio album). For Animal Ambition, 50 once again flaunts his gritty street personality with his laid back, basic rap flow. No great leaps are taken to be especially innovative, but what can be said about the album is that it has some catchy hooks with catchy beats to support it. Lyrically, 50 Cent is about as ambitious as he has been at the hottest parts of his career. With a solid assemblage of producers and guest emcees including rapper Kidd Kidd, who recently signed to 50's new label, Animal Ambition is respectable, but the repeated formulas represented on it hold it back from true greatness.