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2014 Lexus IS350 offers a new appeal in a popular segment

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2014 Lexus IS350

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The anticipation and wait is finally over. In 2006, Lexus introduced its second generation of its IS model. Getting the attention of the sport sedan segment, Lexus was able to become a more active ingredient in a tasty mix of sedans. The IS portfolio grew larger when engineers launched a hardtop convertible and high-powered IS-F Variant. And now, the third generation of the IS has bowed, and brings on a whole new level of even more tech, style, dynamics, and appeal to one of the industry's most popular segments.

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Take one look at the new IS and you'll know immediately your looking at a Lexus. The brand's new spindle grille becomes the centerpiece of a more aggressive front fascia, while swooped lines and tailored styling cues flow front to rear. Abundant uses of LED lights illuminate the way to give full presence while on the road, or in your driveway. The weekly test car was drenched in the stunning Matador Red Mica that truly underlined the elegance and luxury Lexus has preserved since its early 90s introduction. To differentiate the F sport, the IS350 wears a sporty mesh grill and painted wheels that translates the aggression of performance.

Upon entry, supple leather covers the interior and looks like it belongs. The all-new dashboard gives the driver a true sense of a cockpit-oriented design that works. Specific details including a touch sensitive climate control underlines the technology intelligence Lexus has always been recognized for. The new IS has adopted the intuitive, haptic feedback control mouse from its Lexus siblings. The revised entertainment screen also displays familiar screen logic found across the portfolio.

The test car was outfitted with the exceptional 3.5 V6 powerplant that packs just over 300 horsepower. New for the IS, shifting now goes up to 8 speeds, and delivers silky smooth performance even past the impressive 5.4 second 0-60 mph run. Handling is also quite impressive when carving even the tightest corners in a hurry. The IS350 F sport remains quite planted even during the swiftest maneuvers thanks to an upgraded front and rear suspension.

The new Lexus IS350 has continued on the Lexus commitment to achieve the "Relentless Pursuit of Perfection". Finely tuned and vastly enriched details and elements make the new IS a strong competitor in a playing field that continues to grow. Guaranteed to stir the soul of the driver, the new IS will soon be on its way to the top of a list that was once carried many more in front. To find out more, please visit lexus.com.

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