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Phoenix return on investment

A weak economy can dampen profits but not the enjoyment of sports card shows

The suffering economy may lessen the profitability of some hobbies, but it has not dampened the enthusiasm of the hobbyists. One such business is...
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Sports could be the home run Phoenix needs to elevate its economy this spring

Phoenix remains one of the US cities hardest hit by the recession. But one potential saving grace, which does not get the attention it deserves, is...
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During bad times, a business can profit from a previous investment in customer service

A recent Business Plus survey by the Phoenix Business Journal again demonstrated the importance of a company’s reputation in bad times, which...
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It's not year of the tiger so much as year of the tax increase proposal

If one were still reading newspapers, one would think that 2010 is not Year of the Tiger, but Year of the Tax Proposal. Proposition 100 on the...
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Arizona businesses cannot afford Super Bowl ads, but can learn from them

Now that the endless reruns and laughs have ebbed, it is time to look at what the Super Bowl advertising means for and to business. Since the first...
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Arizona businesses cannot afford Super Bowl ads, but can learn from them

Now that the endless reruns and laughs have ebbed, it is time to look at what the Super Bowl advertising means for and to business. Since the first...
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How to measure your ROI with advertising, marketing, and lead capture

How many of you have advertised, and not known if it worked for you? The world wide web is making it really simple for us to track our efforts,...
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The Storyteller's Return on Investment

Imagine going to a job every day that pays you to tell stories. Imagine your business performance results: thousands of people whose perspective is...
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