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National Relationship Marketing

Your business, your product and best methods to relate to your customer

Feeling the love and building that relationship between those consumers and your products is nothing new.Indeed, as trendwatching.com reports many...
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Content for your email marketing

Your email promotions shouldn’t be strictly a sales sheet. Use the 80/20 rule: 80% helpful, informative, fun information, and 20% sales. So,...
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Email marketing this holiday season - and the rest of the year

One thing about marketing these days, and not just during the holidays, but all year ‘round, it’s about relationships.So, how do you...
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Holiday tips for your email promotions

Santa’s not the only one who should be checking his list twice. Here’s a list for you to check before sending email promotions. Do not...
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Business talks: Beth Harvey of Harvey House Bed & Breakfast talks on e-mail marketing

The Chicago Tribune calls Harvey House Chicago’s best kept secret. Harvey House has also been honored by admittance into Select Registry:...
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Getting sponsors for your email marketing promotions

Want to lower the ultimate cost of your email promotions? Perhaps even make some extra money from them? Get sponsors. Sell small ads to non...
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Drip marketing: small efforts, big results - and perfect for email promotions

With the new year begun, most businesses are tallying up their Profit and Loss statements and planning their actions for the year ahead. This done...
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Email marketing - part of an effective marketing strategy

Effective marketing should be comprised of multiple methods of exposure. Of course finances play a role in deciding which ones to implement and how...
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Offer true value in your email promotions

Give it away free. Not the whole farm of course, but give true value in every e-mail. Most successful e-mail promotions offer more than simply an...
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Share, share, share - social networking your email promotions

Many of my articles talk about sharing helpful information in youre-mail promotions, giving great value to your readers.Sharing can also go beyond...
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