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Los Angeles rebranding

Avalon Bay Communities launched a rebranding campaign

This is the start of something bigStarting locally, the initiative to rebrand AvalonBay Communities’ properties is a corporate-wide effort by...
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Understanding the re-branding process with facebook posts

What people usually mean when they start talking re-branding is wanting to put a new spin on things. They want to change perceptions without...
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“Re-Branding” Yourself When Facing Adversity

You graduate from a historic and prestigious university. You land your dream job in the glamorous entertainment industry. You work directly with a...
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Bottom Dollar Bottoms Out

  • bottom dollar
  • January 13, 2012
Delhaize America the owner of Bloom, Bottom Dollar and Food Lionannounced it is going to close 126 stores nationwide within the next 30 days. 4,900...
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SF's Asian Art Museum launches a new logo and a new approach

At a news conference today, Asian Art Museum Director Jay Xu presented the results of a two-year effort to introduce “a new vision and new...
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Hartford - rethink and revisit

  • rebranding hartford
  • August 18, 2011
To paraphrase a popular past president,Ask not “What does Hartford have for me? Ask what does Hartford NOT have for me?”The answer will...
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Hartford’s resources for the business traveler

  • business traveler to hartford
  • August 5, 2011
Concerted efforts to bring Hartford back from its long decline have given rise to complex alliances. These consist of state, quasi-government,...
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Branding Story: Scottsdale Chamber of Commerce Launches Branding Effort

  • Scottsdale Area Chamber of Commerce
  • July 20, 2011
The Scottsdale Area Chamber of Commerceis launching a branding effort aimed at better identifying all it has to offer its members.“We have...
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Google To Retire More Brands: Blogger and Picasa

Fresh off of the retirement of Google Health and PowerMeter, here comes the report that Google is also dropping Blogger and Picasa... sort of....
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Rebranding Story: Greater Phoenix Score is Getting a Makeover

  • Greater Phoenix SCORE
  • June 8, 2011
As a personal branding strategist, I can say from experience that rebranding isn’t easy – no matter how big or small the business or...
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