Passover, Good Friday, Easter and the Bible will be everywhere this week. From retailers selling aisles of chocolate bunnies and marshmallow chicks to Coca-Cola coke drinks Kosher for Passover to networks running The Ten Commandments and Ben Hur to Rugrats Passover. Marketers of religious products bask in the holiday headlines and cash-in on the free media to promote the meanings, characters, and traditions of these special holidays reaping in the huge returns because the Bible has a fan base like no other. Quite simply, the Bible sells.
Inventors know that incorporating biblical themes and stories will attract a groundswell of support from people looking to introduce or keep religious morality and values in their lives without having to introduce backstory, personalities or places. The Bible, the most popular book of all time, continues to play a role in the lives of individuals, families and communities and the people who populate the text and their stories are compelling, real and most importantly, familiar. Without the obstacle of a learning curve for the consumer to contend with -- toy designers and creators who have innovations tied to the Bible “start in the middle” when it comes to consumer introduction and interest.
Steven Kaye, creator of Creation By Design Bible Trading Cards, which launched in late 2008 and is already in its second printing, believes Hollywood has contributed to the Bible as an appealing and current theme.
“Movies like The Ten Commandments or The Passion of the Christ remind us of stories which we already know and allow us to focus on the subtleties of the story telling without being overwhelmed,” says Kaye. “NBC’s Kings and Sci Fi Network’s Battlestar Gallactica rely on imagery and references to Samuel II, and the Book of Mormon and the biblical Exodus respectively to provide a direction for the story, allowing the viewer to move forward into character analysis from the first moment. “
Kaye reminds us that the Bible has always been and continues to be everywhere citing the works of Shakespeare to VeggieTales. His Bible trading card series currently focuses on the Old Testament because it crosses into both Judaism and Christianity which increases their appeal.
The Creation By Design bible trading cards document major events and personalities with highly detailed computer generated art, reflecting intense research and a cutting edge technological approach. The cards are backed with insights, trivia and related information which will delight, inform, and even surprise today’s kids, all without straying too far from the central concept of the Bible’s story.
While religious toys are not new – by using a Pokemon approach to trading and collecting while documenting history and keeping faith-based characters present in children’s lives (beyond Sunday mornings), Kaye is confident this holiday season will be tremendous. View slide show below of 10 of the Bible trading cards.
To read more about the company and how the series launched, read the Christmas column.
Comments
these are so overpriced, why would anyone buy them!!!!
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