We think you're near Los Angeles

Chicago Public Relations

If it’s 2012, that must mean it’s time for Joe the Plumber, Act II

Four years ago, I predicted that as long as Joe the Plumber was around, he’d have a voice during each Presidential campaign cycle.My post was...
Read more

Inbound Marketing University: Class Ten

Class ten of Inbound Marketing University is "PR for Inbound Marketing" by Todd Defren. (Read thearticle about class onefor an in-depth...
Read more

Google Alerts: an easy, effective way to track your online presence, reputation

When I began writing for newspapers, in 1984, I needed to clip stories myself and make photocopies if I wanted to ensure keeping track of those...
Read more

Groupon: deal-givers should beware of this double-edged marketing sword

Groupon is without a doubt one of the sharpest double-edged swords in marketing and public relations today.On one side, it can slice through the...
Read more

Hurricane Irene: Exploring the Public Relations Perils & Possibilities

Hurricane Irene is making quite a name for herself. Any organization--even those not in its path, such as those here in the Chicago area--that'...
Read more

Stay rooted in reality: be sure PR, marketing ideas don't mess with operations

It's National Burger Day on May 28 and so Inside Edge PR is in the midst of developing a promotional effort marking that day, as well as the...
Read more

In the wake of Illinois' income-tax hike: don't just get mad, get some PR

Yesterday, the Illinois legislature approved an income-tax increase for individuals and corporations. What do you suppose that has to do with life...
Read more

Driving home the lesson of the red sports car: create a top-notch Top 10 list

Can you picture a sports car? How about a red sports car?With that little, colorful adjective, the image becomes much more vivid. It catches your...
Read more

Be open to feedback about your value, shift your marketing and find success

In today's rapidly shifting strategic marketing and public relations landscape, being willing to change is only one part of the equation. You&...
Read more

Tips for working with TV producers

Many marketing mixes include a large dose of media relations. Through media relations you can work with media outlets and position your business,...
Read more

Pages