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Phil Rappoport is the editor of SafetyCheck.com, which reports on product recalls and consumer safety news. The site also rates companies on how well they promote recalls. A former promotion & marketing executive for AOL, Phil believes that a company's long-term success is based on its integrity and transparency in the eyes of consumers, and that communicating openly about a potential problem generates more positive word-of-mouth than any advertising can fix. Married with two children, he resides in the Washington, DC area. Contact Phil at editor@safetycheck.com.

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