Aug 13, 2007 3:00 AM (821 days ago)

MALIBU, Calif., Aug. 13 - Two of the hottest tween properties have made their way to the toy aisle, much to the delight of excited tween girls everywhere! JAKKS Pacific, Inc. (Nasdaq: JAKK) and Disney Consumer Products (NYSE: DIS) are introducing new role play lines based on the two hit Disney Channel properties, Hannah Montana and The Cheetah Girls. Highly-detailed fashion dolls and stylish singing dolls from JAKKS' Play Along(R) division are the first items expected to hit retail shelves nationwide, with a full line of products following this fall, including detailed playsets, stylish role-play and dress-up items from JAKKS' CDI(TM) division, and deluxe interactive video games from JAKKS' Plug It In and Play TV Games(TM) line.

"After months of pent up demand for the Hannah Montana and Cheetah Girls products, we're thrilled to finally put them into consumers' hands," said Charlie Emby, Co-President, Play Along. "We are anticipating strong momentum through the holiday season."

With a recent Emmy(R) nomination for Outstanding Children's Programming, two soundtracks in the same year to debut at No.1 on the charts, and record-breaking ratings for a cable show, Hannah Montana has become a phenomenon among the tween and pre-tween audience. Since its debut as the highest rated premiere in Disney Channel history, the show has continued to win over fans with a mix of playful antics, fresh fashions and phenomenal music. The storyline revolves around a young girl named Miley Stewart who leads a secret life as pop star Hannah Montana. Fans relate to the girl-next-door character while aspiring to be like the glamorous superstar. In addition to the TV show, girls can also catch the pop star live in concert -- she's touring again this fall to 55 stadium-sized venues.

Playing up the fashion and music themes inherent to the TV series, the Hannah Montana role play line includes everything a girl could want to pretend to "rock out the show", just like Hannah Montana. Available online and at all major retailers, the new product line includes Fashion Collection Dolls, In Concert Collection (singing) Dolls, the Rockin' Electric Guitar, the Rock Star Acoustic Guitar, the Rock Star Dance Mat and two playsets: the Backstage Closet and the In Concert Stage.

With two of Disney Channel's highest rated original movies, a third movie in the works, sold-out concert tours and an original soundtrack that sold over 2 million copies to date, The Cheetah Girls have serious grrrrowl power! Based on the music, fashions and accessories from The Cheetah Girls, the new products enable young fans to emulate and pretend they're performing with The Cheetah Girls. Available online and at all major retailers, the new product line includes Fashion Collection Dolls, In Concert Collection (singing) Dolls, the Cheetah Fabulous! Dress-up Set, the Rockin' Style Keyboard, the Groovin' Dance Mat and The Cheetah Girls Tour Bus playset -- all totally "cheetah-licious" like The Cheetah Girls themselves!

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (Nasdaq: JAKK) is a multi-brand company that designs and markets a broad range of toys and consumer products. The product categories include: Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories. The products are sold under various brand names including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Creative Designs International(TM), Road Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R), Funnoodle(R), Go Fly a Kite(R), Color Workshop(R), JAKKS Pets(TM) and Plug It In and Play TV Games(TM). JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit http://www.jakkspacific.com.

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific's business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS' products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release. (C) JAKKS Pacific, Inc. All Right Reserved

    CONTACTS:
    Genna Rosenberg         John Mills
    JAKKS Pacific, Inc.     Integrated Corporate Relations
    (310) 455-6235          310-395-2215
    gennar@jakks.net        jmills@icrinc.com

SOURCE JAKKS Pacific, Inc.