For your eyes only ("Minority Report")
Billboards that scan your eyeballs?
The movie "Minority Report" shows a future in which billboards scan eyeballs in order to direct advertisement at one person. In that same spirit, IBM researchers are working on developing personalized billboards that would use wireless technology tags, rather than eyeballs, to identify a person's preferences in order to know what ad to display.
The researchers are developing the technology using what are known as RFID chips, which are increasingly being used in credit cards and cell phones.
In Japan, a billboard already tailors its message depending on the age and gender of the person walking by. The new system being developed by IBM researchers "would take this a step further by allowing adverts to be shown that are specific to an individual."
It was creepy then; now it could be reality
Comments
And people are afriad of "Big Brother" - Since private enterprise is private are we really okay with this?
that's going to be embarrassing for some conservatives
"No, No, No! I don't know why my adverts keep showing Ghetto Bootie Magazine on sale! They must have me confused with someone else!"
Hmmm never even heard of "Ghetto Bootie Magazine?" Looks like waltard just outed himself. Dude why would any discriminating heterosexual male regardless of political affiliation want to look at a bunch of stretch marked, cottage cheese, over inflated by Mickey D's butts.
I GOTTA HURL says:
"Hmmm never even heard of "Ghetto Bootie Magazine?" Looks like waltard just outed himself. Dude why would any discriminating heterosexual male regardless of political affiliation want to look at a bunch of stretch marked, cottage cheese, over inflated by Mickey D's butts."
uh, because we are heterosexual and we don't have an oedipus complex on silicone.
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