Curve Appeal is the hottest new brand to combine denim and shapewear. These jeans are extraordinarily unique as the brand is the first to market a patented Bottom Booster that lifts and sculpts the rear. Additional elements of the jeans include, a front panel and forward side seams, designed to enhance a woman’s naturally curvy figure.
I had to get my hands on this line. No more wearing Spanx beneath your denim. I applaud Curve Appeal for creating this product. While their target audience is more in the "middle-age" range I know there are many younger women who strive to own a perfect fitting pair of denim.
I especially love the Bottom Bootser. It lifts like, rounds and smooths your backside like no pair of pants I've seen.
Kim Alexis, one of the world’s first supermodels and an advocate for female empowerment, is supporting the product as the official spokeswoman for Curve Appeal. Kim is confident that these jeans will make all women feel and look their best.
“There is nothing in the denim market that is fashionable and also addresses women’s matters regarding body image and self confidence,” Kim Alexis states.
Curve Appeal jeans will be available at Belk stores and online, in a range of washes and three different core silhouettes: Enchanting Skinny, Captivating Boot Cut and Gorgeous Straight Leg with a suggested retail price of $88.00 commencing in August 2010. Currently the line size ranges up to a 16 with potential plans to do a Plus-Size line next fall depending on demand. Plus ladies over a size 16 demand these jeans! You will not regret it!
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