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Los Angeles personal brand

One Baby Step

Is there one small item – something as low as $1 that your prospects could buy from you?Could it be a trial offer that costs just $1, and a...
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The Unhappy Tax

Are you one of the unhappy employees costing the US economy $300 billion in lost productivity each year?Workers are producing less quantity and...
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Around the World at UCLA

This weekend, I held my twice-yearly personal branding boot camp at UCLA, brilliantly guest lectured by Jeffrey White, the SEO/reputation...
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Shut Up!

I wish there were a better way to say this, but you have got to stop talking all the time. You know who you are. You’re the one who can...
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Why You Lose It

In Manhattan Beach last week, I sat first row in the Getting Things Done productivity seminar, bent on mastering David Allen’s system that I...
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I Disagree with Dale Carnegie

If you haven’t read How to Win Friends and Influence People by Dale Carnegie, then you’re missing three quarters of what you need to...
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The Eeek True Hollywood Story

On Sunday afternoon, I spoke on personal branding to a group I’d never guessed needed to be coaxed into communicating: Hollywood...
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Be Unpopular

On Sunday night, I had dinner at RockSugar in Century City (the Jetson-style skyscraper park in Los Angeles). It’s typically impossible to...
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No kidding: There's Danger in Anger

Cynicism, hostility, and anger are going to kill you. Actually, if they don’t kill you, they will definitely kill your career. Or, if you don...
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Emoticon: Emotion

You may be thumbs up when it comes to flashing a smiley face or any of the canned emoticons that functionally do nothing for your personal brand...
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