Mommies around the blogosphere have spoken: As reported by Early Childhood Parenting Examiner Angele Sionna, a recent Motrin ad campaign sparked Internet outrage by moms and the campaign has since been pulled. Motrin already posted an apology letter on the homepage of their site, reflecting the fact that they have responded to the complaints and outrage by pulling the ad.
What's most disturbing about this entire campaign is that, as Kathy Widmer writes, they "are parents themselves." Huh. Apparently, these parents were all having a very bad day when they made the decision to create and approve the ad campaign where they mock and offend mommies from all walks of life.
Personally, I didn't wear my baby as much as I would have liked to. I went back to work early on and my son either stayed in his playseat, bouncer or stroller when he wasn't sleeping or eating.
I felt the pain of the moms that the Motrin ad was trying (with no success) to appeal to. If I were to have another baby, I would certainly choose to wear him or her in one of the many amazing baby slings that have been created since the time my son was born.
Moms should be praised and honored in our society, especially these days when most of us work outside the home and manage the household and hectic schedules, menus and after school activities that keep us on the move.
If there's any pain felt by moms today, it's from the lack of respect that companies, like Motrin, encourage by sending a message to the world that "people will understand why" mom looks "tired and crazy."
For more on the offensive campaign, here's just a small sampling of the bloggers who shared their disgust:
I Think Motrin is About to Feel Some Pain
Badvertising: Moms In Uproar Over Snarky Motrin Ad
Comments
LOL silly marketers. Babywearing is wonderful, and saved me and my son so much pain and hassle. My body never hurt from carrying him, and even now, when he's having a bad day? I just take one of my biggest pashminas, put him (nearly six years old now) in a piggyback, and tie him to me. It makes us both happy.
Though I might need some Motrin from picking him up. Sheez. How do kids get so big?
Personally, I prefer Advil or Tylenol when I need pain relievers but honestly, the only time things get *that bad* is once a month, when I reach for Midol.
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