Business and Finance
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During the 2007 holiday shopping season -- defined as the first Monday in
November (
Chase Paymentech manages payments for these 10 eRetailers, including those made with alternative payment methods like PayPal and Bill Me Later, as well as credit and debit cards. Therefore, Chase Paymentech is uniquely-positioned to report and interpret this valuable eCommerce benchmark data.
On-Time Shipping and Increased Convenience Drove Sales
A four-day span in mid-December (Dec. 11-14) generated
Other significant metrics from the 2007 online holiday season, as tracked by the Chase Paymentech Pulse Index, include:
-- Single-day highs: $168.9 million in sales and 3.05 million in transactions (both on December 18) -- Highest single-day average ticket order: $62.57 (November 28) -- Busiest online shopping day of the week: Wednesdays, with average daily sales of $103.7 million -- Least-busy day of the week: Sundays, with average daily sales of $61.5 million "With schedules busier than ever and increasingly competing priorities,
consumers demonstrated a greater reliance on the convenience and value offered
by Chase Paymentech Pulse Index merchants, some of the largest and most-
shopped sites on the Web," said
For the full holiday season, Chase Paymentech Pulse Index eRetailers
realized
Outperforming Industry Assumptions
Pre-holiday projections for online retail performance anticipated growth for the sector. Analysts at Forrester Research and Javelin Strategy and Research predicted sales increases of approximately 20 percent. The 29 percent rise in Chase Paymentech Pulse Index tracking indicates that Web merchants outperformed against what was already an optimistic environment.
"This was a particularly powerful year for eCommerce, especially given the difficult state of the rest of the retail economy and the U.S. economy in general," said Forrester Research principal analyst Sucharita Mulpuru. "This points to the fact that eCommerce has not yet peaked. It is particularly interesting to note that the growth from 2005-06 was less than the growth from 2006-07. This means eCommerce growth during the holidays is actually accelerating in some sectors."
About Chase Paymentech Pulse Index
Each year, the Chase Paymentech Pulse Index tracks more than one million payment transactions daily at 10 of the top 30 U.S. retail Web sites, as identified by Internet Retailer magazine. The Index is located at http://pulse.chasepaymentech.com.
About Chase Paymentech Solutions
Chase Paymentech Solutions, LLC is a leading global payments firm and the
world's largest merchant acquirer, transacting payments in 140 currencies. In
2006, the privately-held company processed approximately 18.2 billion payment
transactions, with more than
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