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NEW YORK (Map) -
"With Virtual Laguna Beach, we're pushing the boundaries of technology, creating first-of-their-kind experiences that bring our fans closer to the music, talent and on-air franchises they love," said Van Toffler, President of MTV Networks Music, Logo and Films Group. "We're proud of what our virtual team has accomplished and thank NATAS for their recognition."
Launched in
Within each world, viewers can enjoy shopping, club-hopping, and programmed events that mirror the on-air story arcs, as well as weekly in- world appearances by cast members and musical guests. With music at the heart of each virtual world, viewers can do things like club-hop, watch videos, start their own bands, interact with established artists and create their own clothing just like the reality stars they see on MTV. Cingular/AT&T, Pepsi and Procter & Gambles' Secret brand were among the first in-world sponsors.
In addition to VLB and its sister properties, Nickelodeon/MTVN Kids & Family Group boasts two youth-targeted virtual properties: the original virtual world for tweens, Neopets (www.neopets.com), and one of the fastest growing virtual world for kids, Nicktropolis. With more than 40 million global memberships registered, Neopets is the largest global youth-focused virtual world where members care for their "virtual pets." Nicktropolis combines everything kids love: casual gaming, video and chat all, into one. Featuring kids' favorite Nick properties, it delivers the ultimate kids' playground with non-branded destinations, gaming, video and personalization.
For more information on MTV Networks Music Group's virtual worlds, please visit http://www.vmtv.com.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 145 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, THE N, VH1 CLASSIC, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.
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