Business and Finance
BOSTON, Massachusetts (Map) -
Nokia Ad Business was formed when Nokia acquired mobile advertising
leader Enpocket on
"Pocket Express is largely comprised of high income business
professionals -a very desirable audience for advertisers," said
The program will launch early next year, and will serve as a new revenue stream for Handmark.
"We are pleased to work with high quality mobile content publishers like
Handmark," said Vice President and Head of Nokia Ad Business
About Nokia
Nokia (NYSE: NOK) is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks. www.nokia.com
About Nokia Ad Business
Nokia Ad Business combines the recently acquired Enpocket, the global leader in mobile advertising, together with Nokia Ad Service and Nokia Advertising Connector, to build the world's largest open marketplace for mobile advertising. Nokia Ad Business offers advertisers unrivalled reach to global audiences through advertising on premium advertising network and provides brands with end-to-end, turnkey solutions that make marketing to the personal device simple and effective. With an award-winning platform and worldwide partner network of mobile operators and publishers, Nokia Ad Business delivers high return-on-investment (ROI) mobile advertising experiences.
About Handmark
Handmark(R) is a global leader in the development and distribution of
mobile media, focused on creating and delivering consumer-friendly access to
the best news, reference, and information content for mobile phones and other
wireless handhelds including BlackBerry(R), Palm(R) Treo(TM), Symbian and
Windows Mobile(R) devices. Handmark signature products, including the
award-winning Pocket Express(TM), transform ordinary handsets into powerful
business and entertainment tools. The company manages distribution
partnerships around the world with major device manufacturers and operators.
These partnerships, along with its technology and distribution relationships
with CNN International, The Associated Press, Oxford University Press,
Hasbro, MobiTV, TV Guide, EA Mobile and Zagat Survey as well as all major
U.S. mobile operators, play a large part in the company's growth and success.
Handmark has offices in
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