Business and Finance
RALEIGH, N.C. (Map) -
By adding the top local news site in Washington's second-largest city, advertisers are afforded greater reach into lucrative local markets across the country. Real Cities provides advertisers an outlet to more than 1,500 websites nationwide, providing a one-stop shop for ad placement on local news websites. The addition extends Real Cities' reach beyond 35.5 million unique visitors each month (Source: Nielsen//NetRatings, August 2007).
"Bringing SpokesmanReview.com aboard was key in expanding our reach in the
Northwest," said
"As the No. 1 media site in our region, we are delighted to be part of
Real Cities and add our market reach to the quality audience Real Cities
delivers to its advertisers," said Shaun O'L. Higgins, director of sales and
marketing for The Spokesman-Review. During the past six months the
SpokesmanReview.com website has averaged 343,000 monthly unique visitors
(Source: Nielsen//NetRatings). In
With the affiliation of SpokesmanReview.com also comes the newspaper's
local entertainment portal, Spokane7.com. The site provides locals a deeper
look into the market, focusing on movies, music, food and culture.
Spokane7.com brings an additional 38,000 monthly unique visitors
(Source: Nielsen//NetRatings,
The Real Cities Network includes newspaper websites owned by Advance Internet, Belo Corp., Cox Newspapers, Inc., DotConnect Media, Hearst Corp., The McClatchy Company, Media General, MediaNews Group, Scripps and others.
About SpokesmanReview.com
SpokesmanReview.com is the online edition of The Spokesman-Review, located
in
About Real Cities
The Real Cities Network is the largest national network of local websites
and is operated by McClatchy Interactive. More than 1,500 news sites are
members of the network, representing some of the largest newspaper companies
in the industry and more than 80 DMAs. McClatchy Interactive is a division of
The McClatchy Company (NYSE: MNI), the third-largest newspaper company in the
About The McClatchy Company
The McClatchy Company is the third-largest newspaper company in the
In addition, McClatchy has a robust network of internet assets, including leading local websites in each of its daily newspaper markets, offering users information, comprehensive news, advertising, e-commerce and other services. The company also owns and operates McClatchy Interactive, an interactive operation that provides websites with content, publishing tools and software development; Real Cities, the largest national advertising network of local news websites, including more than 1,500 newspaper websites; and 14.4 percent of CareerBuilder, the nation's largest online job site. McClatchy also owns 25.6 percent of Classified Ventures, a newspaper industry partnership that offers classified websites such as cars.com and apartments.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI. For more information, visit http://www.mcclatchy.com.
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