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ATLANTA (Map) -
The nation's second largest home market,
Instead, Ellis cites news feeds that scare buyers away, such as a recent television report that said appraisals across the city are down 25 percent. "The reporter presented the figure without doing research to back up the statement," says Ellis. "It's unfortunate, because now potential buyers think they'll lose a quarter of their investment in their current homes if they move."
With support from the National Association of Home Builders, Ellis' group
is undertaking an
Of the NAHB Buy Now programs around the country, Atlanta's is one of the
largest. According to
Two weeks into the campaign, builders were already seeing positive reactions to the ads, MARTA buses and billboards sporting the orange logo. People were visiting the Get Home Atlanta! site and registering for prizes. While it's too soon to measure any impact on sales, builders are encouraged because studies show that Internet house hunting is the first step for most buyers.
"Bad news may sell papers, but it doesn't sell homes, and it doesn't keep the economy thriving," said Ellis. "The Get Home Atlanta! campaign is a stellar example of how an industry can come together to stand up for itself in a pessimistic climate."
SOURCE Greater
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