Entertainment
CHARLOTTE, N.C. (Map) -
(Photo: http://www.newscom.com/cgi-bin/prnh/20071011/CLTH059 )
This offer and sweepstakes is a great way for us to celebrate the DVD
release of the summer block buster hit FANTASTIC FOUR: RISE OF THE SILVER
SURFER. The movie will be released in stores
"This program will expose the Continental brand to millions of consumers. We felt that the promotion with Twentieth Century Fox's DVD release of the FANTASTIC FOUR: RISE OF THE SILVER SURFER was a perfect fit," said Travis Roffler, CTNA's Director of Marketing. "It's not only a perfect venue to build brand image for Continental, but it provides a unique and exciting way to sell tires."
Roffler added that the sweepstakes will be supported with point-of-sale
displays at 3,000 Continental tire dealerships nationwide; with a Web banner
ad campaign; and with ads in Primedia, HFM and DUB Magazine. The film debuted
in mid-June, and grossed over
The Fantastic Four, from legendary Marvel Comics, is considered the "First Family" of Superheroes. It is the longest running comic book series in history, running continuously for more than 40 years, having launched in 1961.
For more information on the sweepstakes, visit www.contisweeps.com.
For press information go to www.ctnamedia.com
Continental Tire
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS, DVD and Blu-ray Disc (BD) as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce -- throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
SOURCE Continental Tire
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