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"TBWA\Chiat\Day is one of the most progressive and recognized agencies in
advertising. Their New York office promises an innovative approach to
marketing our own advertising products to consumers that will complement
Cablevision's Optimum brands and attract a greater share of national
advertising dollars," said
The Digital Marketing & Commerce group works closely with Rainbow Advertising Sales Corporation (RASCO) to maximize the fast-growing interactive advertising segment. Cablevision has already built and launched its own interactive shopping services Optimum Autos and Optimum Homes, which offer cars and residential properties to its digital cable customers, and has also partnered with leading national advertisers to promote specific products and services through dedicated branded channels. Clients have included Disney Vacations, Sony Bravia, The U.S. Navy and Unilever.
"Establishing a partnership with Cablevision to drive meaningful advances
in the way marketers reach and interact with customers will contribute to our
long term success," said
About Cablevision
Cablevision Systems Corporation (NYSE: CVC) is one of the nation's leading entertainment and telecommunications companies. Its cable television operations serve more than 3 million households in the New York metropolitan area. The company's advanced telecommunications offerings include its iO: Interactive Optimum digital television, Optimum Online high-speed Internet, Optimum Voice digital voice-over-cable, and its Optimum Lightpath integrated business communications services. Cablevision's Rainbow Media Holdings LLC operates several successful programming businesses, including AMC, IFC, WE tv and other national and regional networks. In addition to its telecommunications and programming businesses, Cablevision owns Madison Square Garden and its sports teams, the New York Knicks, Rangers and Liberty. The company also operates New York's famed Radio City Music Hall, and owns and operates Clearview Cinemas.
About TBWA\Chiat\Day
TBWA\Chiat\Day is part of TBWA Worldwide. TBWA Worldwide (www.tbwa.com)
creates Disruptive ideas for global clients, including Absolut, adidas, Apple,
Beiersdorf, Henkel, Infiniti, MARS, McDonald's, Michelin, Nissan, Pernod
Ricard, Pioneer, Samsonite, Standard Chartered Bank,
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
SOURCE Cablevision Systems Corp.; TBWA\Chiat\Day
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