DALLAS
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Producers LIVEstyle Entertainment together
with founding sponsor Dallas Market Center ("DMC"), announce the exciting
details for Dallas international Fashion Week. The program will bring the
runway experience of fashion markets directly to both the public and fashion
industry attending the Apparel and Accessories market held October 21 - 24, 2007
via a series of fashion events taking place around Dallas.
Designers participating and attending include fashion icons Bradley Bayou,
Alvin Valley, and
Nicole Miller along with international designer Farah
Angsana
Paris Couture, local
Dallas designer Abi Ferrin, Project Runway
designer Malan Breton, and celebrity designer
Jaime Pressly for J'aime as well
as others. International models set to appear as event ambassadors include
Helena Hudova, Nicola Breytenbach, Aneta Kuklova, and
Katie Rost.
A limited quantity of tickets to all fashion shows will be made available
for purchase at www.elle.com/dallasfashionweek on October 2nd. Tickets are
priced at $45 - $150 with 100% of ticket revenues to benefit DiFW charitable
partners.
All designer fashion shows will be staged in a custom built fashion-
theater located within The Grand Pavilion at the Trade Mart. All attending
guests will enjoy a VIP lounge designed by Praeda Ultra Lounge complete with
massive bar, DJ booth and plasma monitors. Libations will be offered
complimentary by official sponsors V Way of Life, Barefoot Wines and Budweiser
Select. Official cosmetic sponsor and Dallas based company, Mary Kay, Inc.,
one of the largest direct selling skin care and color cosmetics companies in
the world, will be front-of-house offering product gifts and styling tips for
attending guests while its team of professional make-up artists will be
backstage styling the make-up on models for all fashion shows.
Other featured sponsors will include Lufthansa Airlines, and Hotel Palomar
Dallas, which will host all celebrity and designer guests at the luxury hotel.
Media partner Modern Luxury Dallas will print and distribute the official DiFW
program at all events as well as recapping all the coverage from the events
along with editors for ELLE.com.
Plans are in place to hold Dallas International Fashion Week semi-annually
with fashion shows and events each March and October tied to major Apparel
Markets in Dallas.
