Thousands of Impoverished Children Receive Brand New Athletic Shoes, Clothing and School Supplies at the Fred Jordan Mission's 19th Annual Back-to-School Giveaway

    WHAT:  Several thousand of Southern California's underprivileged
           children receiving brand new athletic shoes at the Fred Jordan
           Mission's 19th Annual Back-to-School Giveaway, thanks to a
           long-time partnership between Foot Locker and the Mission.
           Thousands of brand new articles of clothing donated by K.I.D.S.,
           Lucky Brand Jeans and distributed by hundreds of caring volunteers.
           The Streets of Skid Row transformed into a giant hair salon,
           providing free hair cuts for the children, donated by Paul Mitchell
           The School.
           Skid Row's first-ever Red Carpet Fashion Show featuring Mayor
           Antonio Villagarosa walking children down the runway modeling their
           new athletic shoes, clothes and backpacks.
    WHEN:  MONDAY, OCTOBER 8, Columbus Day, beginning at 10:00 am
    WHERE: FRED JORDAN MISSION, 445 Towne Avenue, Skid Row Los Angeles
           (corner of Towne and East 5th Street)
    WHO:   The Fred Jordan Mission, open 365 days a year since 1944, provides
           nutritious meals for hungry families and after-school education for
           at-risk children; builds schools and hospitals and distributes food
           and clothing to people living on the street.  The Mission is a
           non-profit, faith-based, educational and relief organization
           emphasizing education, job training, and self-reliance.
           Foot Locker, the world's largest athletic specialty retailer, will
           donate athletic shoes and socks to outfit thousands of children.
           More than 60 Foot Locker associates will be on-site to personally
           ensure a perfect fit for each child.
           Other sponsors include: Arrowhead Water; Avery Dennison; Barbra
           Walden Cosmetics; Children's Network; Coca-Cola; Disney; Edgewood
           Press; Feed the Children; In-N-Out Burger; Kids in Distressed
           Situations (K.I.D.S); Lucky Brand Jeans; Paul Mitchell The School;
           Shelter Partnership; Solomon, Winnett and Rosenfield CPA's; The Sikh
           Community of Los Angeles; Wal-Mart and Wrap4ASmile, Foundation,
           Inc.
    Contact: Suzanna Choi
             (949) 254-8080
             Suzanna@fjm.org