Health
COLLINGSWOOD, N.J. (Map) -
Nine in ten (88%) consumers took additional steps recently to promote their family's health and wellness. With the economic recovery in slow mode, consumers are going "back to basics" to bolster their health, with 7 in 10 or more taking vitamins (84%), eating the recommended fruits and veggies (73%), and choosing organic foods (68%).
These same consumers plan to increase their commitment to health and wellness behaviors including fitness and exercise (64%), getting enough sleep (63%) and eating fruits and veggies (61%). More than 1 in 2 reported adding more "raw" and "whole" foods into their diet (57%), eating organic foods (53%) and meditation and relaxation (52%) would be more important in 2010.
Consumers identified more health/wellness product coupons (93%) and a wider selection of health/wellness products (62%) as the retailer and natural product company strategies they would find most helpful.
Most (59%) expect to buy more organics in the coming year, albeit cost conscious consumers are seeking ways to make organics more affordable by shopping sales (53%) and using coupons (51%). Interest in buying local is on the rise with consumers shifting natural and organic dollars away from local gourmet markets (16%) and discount stores (15%) in favor of farmer's markets (52%) and local food co-ops (43%).
Consumers rated produce (69%) as the category most important to purchase organic. Other organic purchasing priorities include milk (54%), meat and poultry (54%), children's food (53%), cheese and eggs (50%). Respondents were least likely to identify beer and wine, (7%), desserts and snacks (21%) and pet products (23%) as very important to buy organic.
Notably, most survey respondents had already adopted basic "green" habits including recycling (82%), and using energy saving light bulbs (75%), environmentally friendly cleaning products (61%), and energy efficient appliances (52%). Apart from energy efficient light bulbs, those same tools ranked highest in green priority for 2010 along with eco-clothing and "green" restaurants.
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