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BASF Podcast: The Chemical Reporter - What's the Difference Between Sugar and Artificial Sweetener?

Distributed by Press Release

LUDWIGSHAFEN, Germany, November 11 /PRNewswire/ -- Sugar and sweetener - both taste sweet, which is just another way of saying that both interact with the 'sweetness' taste receptors on your tongue. But that's about all they have in common. Otherwise, sugar and sweetener don't chemically resemble each other in the least. In fact, they belong to completely different classes of substances. In entertaining episodes our Chemical Reporter answers questions of our Podcast listeners on Chemistry in our everyday life.

Direct listening at: http://www.basf.com/podcast/artificial-sweetener Direct subscription via RSS-Feed or iTunes (search for "basf"): http://corporate.basf.com/en/podcast/reporter.xml Podcast The Chemical Reporter, English edition: http://www.basf.com/podcast More podcasts: Podcast Chemistry of Innovations: http://www.basf.com/podcast

This podcast is the audible innovation magazine of BASF. Discover every month how Chemistry can help to shape our future. The actual episode is on "Achieving Climate Protection with Eco-efficiency".

RSS-subscription: http://corporate.basf.com/en/podcast/innovation.xml Direct subscription of BASF Podcasts via RSS-Feed http://corporate.basf.com/en/podcast/reporter.xml http://corporate.basf.com/en/podcast/innovation.xml Direct iTunes subscription when iTunes is installed (or search for "basf"):

http://phobos.apple.com/WebObjects/MZSearch.woa/wa/search?submit=

seeAllLockups&entity=podcast&term=BASF&media=podcast

(Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)

The use of the audio material is royalty-free. We appreciate information on the use to podcast@basf.com.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than EUR62 billion in 2008 and had approximately 97,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

A Podcast is available at: http://www.presseportal.de/pm/16344/1509989/basf_se Editorial contact: For the UK: BASF plc Chris Wilson Corporate Communications Phone: +44-161-488-5616 Fax: +44-161-488-4133 E-Mail: chris.wilson@basf.com For the US: BASF Corporation Betsy Arnone Corporate Communications Phone: +1-973-245-7865 Fax: +1-973-245-6714 E-Mail: betsy.arnone@basf.com For Germany/Europe: BASF SE Soeren Pinkow Environmental Policy & Innovations Phone: +49-621-60-20120 Fax: +49-621-60-6620120 E-Mail: podcast@basf.com

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