Sports
BOULDER, Colo. (Map) -
Founded by
"High Country Media was started on the belief that we could strip away overhead and offer the resort and ski industry high-end but affordable, targeted media products that speak to the type of quality consumers they want to reach," says Pentz. "The goal is to appeal to the entire demographic spectrum of mountain enthusiasts, with a special focus on the ones who live in places like
High Country Media's publishing component is anchored by a redesigned and reborn magazine in Mountain Sports + Living (to be printed quarterly with a circulation of 125,000+). "It's an honor to bring a once-cherished title to a new generation of readers," says editorial director
Online, High Country Media has signed a long-term agreement with SnoCountry.com forming a partnership that both promotes the sport of skiing--SnoCountry is the only ski industry trade group mandated with that very task--and offers world-class web content. "As an organization it's SnoCountry's job to provide the most credible daily snow reports to as many skiers, snowboarders, and weather enthusiasts as possible. And we do an excellent job of that on the radio and online," says
MtnAccess.com rounds out High Country Media's initial offerings. By closing the gap between advertisers and consumers this unique membership program allows direct outreach to Mountain Sports + Living subscribers and club members. By opening evermore lines of communication to our consumers, MtnAccess.com delivers terrific value--they get deals--while providing a powerful tactical tool for marketers.
"Tough market conditions created an opportunity to pull back and reassess the needs of skiers, mountain enthusiasts, and the advertisers that market to them," says Pentz. "We have assembled an incredibly talented and passionate team of professionals that shares the vision of delivering valuable integrated media assets to both consumers and partners."
ABOUT HIGH COUNTRY MEDIA
High Country Media (www.highcmedia.com) is a national media company producing integrated brands targeted at skiers, snowboarders, and four-season mountain enthusiasts. Its major interests include ownership of the magazine Mountain Sports + Living (www.mountainsportsliving.com) and the membership club MtnAccess (www.MtnAccess.com). Additionally, High Country Media manages web operations and radio advertising sales for www.snocountry.com. High Country Media is based in
ABOUT SNOCOUNTRY
SnoCountry Mountain Reports (www.snocountry.com), a not-for-profit service of ski industry trade association, NESAC, Inc., has provided radio and television stations, newspapers and online media outlets with snow conditions and ski reports, event and resort information since 1968. For 40 years, SnoCountry's mission remains the same: provide media and consumers with fresh, accurate and complete information on skiing and snowboarding at resorts worldwide. SnoCountry is - by far - the world's largest, oldest and most experienced aggregator and distributor of snow conditions and resort information. SnoCountry is based in
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