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McClatchy Reports July 2007 Revenues

Distributed by PR Newswire

SACRAMENTO, Calif. (Map) - The McClatchy Company (NYSE: MNI) today reported that consolidated advertising revenues in July 2007 decreased 9.4% and total revenues were down 8.6%. Year-to-date advertising revenues declined 7.9% and total revenues were down 7.0% on a pro forma basis (including the addition of newspapers purchased in the Knight Ridder acquisition and excluding the Minneapolis Star Tribune newspaper in the first six months of 2006).

Advertising revenue performance at the company's newspapers is summarized in McClatchy's statistical report that follows.

The McClatchy Company is the third largest newspaper company in the United States, with 31 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which complement its newspapers and extends its audience reach in each market. Together with its newspapers and direct marketing products, these operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the (Fort Worth) Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News and Observer.

McClatchy also has a portfolio of premium digital assets. Its leading local websites offer users information, comprehensive news, advertising, e-commerce and other services. The company owns and operates McClatchy Interactive, an interactive operation that provides websites with content, publishing tools and software development. McClatchy operates Real Cities (http://www.RealCities.com), the largest national advertising network of local news websites and owns 14.4% of CareerBuilder, the nation's largest online job site. McClatchy also owns 25.6% of Classified Ventures, a newspaper industry partnership that offers classified websites such as the nation's number two online auto website, cars.com, and the number one rental site, apartments.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI.

Additional Information:

Statements in this press release regarding future financial and operating results, including revenues and any other statements about management's future expectations, beliefs, goals, plans or prospects constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including statements containing the words "believes," "plans," "anticipates," "expects," estimates and similar expressions) should also be considered to be forward-looking statements. There are a number of important risks and uncertainties that could cause actual results or events to differ materially from those indicated by such forward-looking statements, including: McClatchy's operations have been, and will likely continue to be, adversely affected by competition, including competition from internet publishing and advertising platforms; as well as the other risks detailed from time to time in the Company's publicly filed documents, including the Company's Annual Report on Form 10-K for the year ended December 31, 2006, filed with the U.S. Securities and Exchange Commission. McClatchy disclaims any intention and assumes no obligation to update the forward-looking information contained in this release.

                           ***The McClatchy Company***
                         Consolidated Statistical Report
                      (In thousands, except for preprints)
                                     July
                                                         Combined
                                                                         %
    Revenues - Net:                           2007         2006        Change
       Advertising
       Retail                                 $75,249      $76,422      -1.5%
       National                                14,560       17,971     -19.0%
       Classified Total                        65,635       77,485     -15.3%
       Automotive                              15,755       19,612     -19.7%
       Real Estate                             18,444       24,916     -26.0%
       Employment                              22,159       24,858     -10.9%
       Other Class                              9,277        8,099      14.5%
       Direct Marketing                        13,811       14,938      -7.5%
       Other Adv Rev                              180          108      66.7%
       Total Advertising                     $169,435     $186,924      -9.4%
       Circulation                             25,661       26,030      -1.4%
       Other                                    5,576        6,496     -14.2%
       Total Revenues                        $200,672     $219,450      -8.6%
       Memo:  Online Only
          Advertising Revenue                 $14,498      $13,378       8.4%
    Advertising Revenues by Market:
       California                             $32,886      $40,138     -18.1%
       Florida                                 24,577       30,243     -18.7%
       Texas                                   17,557       19,028      -7.7%
       Southeast                               43,505       44,337      -1.9%
       Midwest                                 23,909       24,944      -4.1%
       Northwest                               19,847       20,569      -3.5%
       Other                                    7,154        7,665      -6.7%
       Total Advertising                     $169,435     $186,924      -9.4%
                         ***The McClatchy Company***
                       Consolidated Statistical Report
                     (In thousands, except for preprints)
                                     July
                                                       Print Only
                                                                         %
    Revenues - Net:                           2007         2006        Change
       Advertising
       Retail                                 $73,236      $74,923      -2.3%
       National                                14,048       16,265     -13.6%
       Classified Total                        53,663       67,312     -20.3%
       Automotive                              13,523       17,735     -23.7%
       Real Estate                             17,084       23,558     -27.5%
       Employment                              14,423       18,451     -21.8%
       Other Class                              8,633        7,568      14.1%
       Direct Marketing                        13,811       14,938      -7.5%
       Other Adv Rev                              179          108      65.7%
       Total Advertising                     $154,937     $173,546     -10.7%
    Advertising Revenues by Market:
       California                             $30,494      $37,793     -19.3%
       Florida                                 22,959       28,658     -19.9%
       Texas                                   16,315       17,969      -9.2%
       Southeast                               39,167       40,825      -4.1%
       Midwest                                 21,683       22,984      -5.7%
       Northwest                               17,873       19,053      -6.2%
       Other                                    6,446        6,264       2.9%
       Total Advertising                     $154,937     $173,546     -10.7%
    Advertising Statistics for Dailies:
       Full Run ROP Linage                    3,046.3      3,284.9      -7.3%
       Millions of Preprints Distributed        595.4        616.6      -3.4%
    Average Paid Circulation:*
       Daily                                  2,583.3      2,666.9      -3.1%
       Sunday                                 3,278.7      3,388.7      -3.2%
    *  Reflects average paid circulation based upon number of days in period.
       Does not reflect ABC reported figures.
                         ***The McClatchy Company***
                       Consolidated Statistical Report
                     (In thousands, except for preprints)
                              July  Year-to-Date
                                                            Combined
                                                                        As
                                                *Pro Forma           Reported
                                                               %
    Revenues - Net:                    2007        2006      Change    2006
       Advertising
       Retail                          $494,480    $507,987   -2.7%  $214,949
       National                         105,775     119,191  -11.3%    47,122
       Classified Total                 441,973     509,829  -13.3%   233,340
       Automotive                       101,650     121,562  -16.4%    56,335
       Real Estate                      128,281     156,622  -18.1%    80,295
       Employment                       158,042     178,933  -11.7%    75,939
       Other Class                       54,000      52,712    2.4%    20,771
       Direct Marketing                  91,276      93,958   -2.9%    40,442
       Other Adv Rev                      1,231       1,100   11.9%     1,087
       Total Advertising             $1,134,735  $1,232,065   -7.9%  $536,940
       Circulation                      167,248     173,702   -3.7%    73,297
       Other                             45,274      42,411    6.8%    15,675
       Total Revenues                $1,347,257  $1,448,178   -7.0%  $625,912
       Memo:  Online Only
          Advertising Revenue           $98,482     $96,217    2.4%   $35,466
    Advertising Revenues by Market:
       California                      $220,598    $254,770  -13.4%  $241,322
       Florida                          179,374     215,653  -16.8%    30,243
       Texas                            116,743     126,178   -7.5%    19,028
       Southeast                        286,552     293,669   -2.4%   124,640
       Midwest                          155,685     165,783   -6.1%    24,944
       Northwest                        130,319     130,767   -0.3%    89,098
       Other                             45,464      45,245    0.5%     7,665
       Total Advertising             $1,134,735  $1,232,065   -7.9%  $536,940
    Advertising Statistics for Dailies:
       Full Run ROP Linage                                            9,572.1
    Millions of Preprints
       Distributed                                                    1,732.8
                         ***The McClatchy Company***
                       Consolidated Statistical Report
                     (In thousands, except for preprints)
                              July  Year-to-Date
                                                       Print Only
                                                       *Pro Forma
                                                                       %
    Revenues - Net:                          2007         2006       Change
       Advertising
       Retail                                $480,035     $499,211    -3.8%
       National                               102,084      112,877    -9.6%
       Classified Total                       361,628      428,702   -15.6%
       Automotive                              87,735      109,514   -19.9%
       Real Estate                            119,437      147,389   -19.0%
       Employment                             104,241      122,699   -15.0%
       Other Class                             50,215       49,100     2.3%
       Direct Marketing                        91,276       93,958    -2.9%
       Other Adv Rev                            1,230        1,100    11.8%
       Total Advertising                   $1,036,253   $1,135,848    -8.8%
    Advertising Revenues by Market:
       California                            $205,026     $240,113   -14.6%
       Florida                                166,426      201,048   -17.2%
       Texas                                  108,618      117,763    -7.8%
       Southeast                              257,049      266,949    -3.7%
       Midwest                                140,967      150,526    -6.4%
       Northwest                              117,176      120,335    -2.6%
       Other                                   40,991       39,114     4.8%
       Total Advertising                   $1,036,253   $1,135,848    -8.8%
    Advertising Statistics for Dailies:
       Full Run ROP Linage                   19,440.5     20,705.2    -6.1%
       Millions of Preprints Distributed      3,883.2      4,018.7    -3.4%
    Average Paid Circulation:**
       Daily                                  2,744.4      2,845.5    -3.6%
       Sunday                                 3,397.8      3,541.4    -4.1%
    *  Pro Forma includes Knight Ridder acquisitions and excludes
       (Minneapolis) Star Tribune newspaper.
    ** Reflects average paid circulation based upon number of days in period.
       Does not reflect ABC reported figures.

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