COLOGNE, Germany, Dec. 15 /PRNewswire-FirstCall/ -- The new Ford Fiesta -
the stylish subcompact that is ushering in a new wave of global cars from Ford
- is off to a fast start in Europe.
The strong early sales of the Fiesta helped Ford's European operations
increase market share in November and bodes well for the company as it
prepares to launch the global small car in China in the first quarter of next
year and in other key Asian markets and the United States in early 2010.
In its first two months on sale, Ford has sold more than 42,200 new
Fiestas in Europe's main 19 markets despite soft overall industry sales,
making the new Fiesta the second-most popular vehicle in the Ford of Europe
lineup behind the Focus compact. The Fiesta, including the new version and
outgoing model, was the best-selling car in the United Kingdom in November
among all models from all automakers.
"After only two months since its introduction, the Fiesta is already our
second best-selling model behind the Focus," said
Ingvar Sviggum, vice
president, marketing, sales and service, Ford of Europe. "In the U.K., the
Fiesta's market share for November was the highest since January 1998 for the
nameplate, and the new Fiesta attracted 1,000 more retail British buyers than
the previous model in November 2007. This is a promising start for our
all-new global model."
Overall, November Ford of Europe sold 95,700 vehicles across its 19
European markets. This was down 21.4 percent versus November 2007, but the
company again outperformed the industry by increasing its market share to 8.8
percent, up 0.5 percentage points. The Ford brand is now firmly established
as the No. 2 brand in Europe's main 19 markets behind only Volkswagen.
The new Fiesta is attracting a broader range of customers to the Ford
brand and customers are choosing upscale features and trim packages, Sviggum
said. About 50 percent of new buyers are choosing the upscale Titanium and
Ghia versions of the new Fiesta. And half of new Fiestas on the road are
equipped with Bluetooth capability, while more than 60 percent were ordered
with leather-wrapped steering wheels and 30 percent with privacy glass.
Designed and developed in Europe for sale across Ford's global markets,
the new Fiesta is the first in a series of fuel efficient new small cars
developed through Ford's global product development process. Its stylish and
dynamic flair combines with all the traditional Ford small car strengths to
create a confident, contemporary introduction to the next chapter of the
Fiesta success story.
The new Fiesta opens another chapter in the story of the popular Ford
small car that has sold more than 12 million units since its introduction in
1976. Charismatic and individual, the new model makes major strides in
craftsmanship, quality of materials and product choice while continuing to
represent Fiesta's traditional strengths of practicality, value for money,
agility and safety.
The Fiesta is produced at Ford's plant in Cologne, Germany, for European
markets. Fiestas built in Cologne are on sale now in South Africa and will
soon go on sale in Australia and New Zealand. Early next year, Fiesta
production begins at Ford's assembly plant in Valencia, Spain, for European
markets and at Ford's state-of-the-art assembly plant in Nanjing, China, for
the Chinese market.
Ford's Auto Alliance Thailand (AAT) facility in Rayong will begin
producing the new Fiesta for other major Asian markets in 2010. At the same
time, Ford is currently retooling its truck plant in Cuautitlan, Mexico, to
build the new Fiesta for the United States and other North American markets.
Ford Motor Company (NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 224,000 employees and about 90 plants worldwide, the
company's core and affiliated automotive brands include Ford, Lincoln,
Mercury, Volvo and Mazda. The company provides financial services through Ford
Motor Credit Company. For more information regarding Ford's products, please
visit www.ford.com.
Ford of Europe is responsible for producing, selling and servicing Ford
brand vehicles in 51 individual markets. The first Ford cars were shipped to
Europe in 1903 - the same year Ford Motor Company was founded. Ford of Europe
now employs approximately 73,000 employees. In addition to Ford Motor
Credit Company, Ford of Europe operations include Ford Customer Service
Division and 22 manufacturing facilities, including joint ventures.