Imation Atom Flash Drive Receives Editors' Choice Honors from Computer Shopper Magazine

OAKDALE, Minn. (Map) - OAKDALE, Minn., Dec. 2 /PRNewswire-FirstCall/ -- The tiny Imation Atom Flash Drive packs a big punch as Computer Shopper magazine's Editors' Choice, making it a great gift for last-minute holiday shoppers. Imation Corp. (NYSE: IMN), a worldwide leader in the removable data storage, A/V consumer electronics and accessories markets, received Editors' Choice honors for the Atom, its smallest USB flash drive. Featuring a unique ultra-compact design, high performance and storage capacities, combined with password protection and partitioning software, the Atom Flash Drive is an ideal gift for those who live their digital life on the go.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080625/AQW016)

Affordable with manufacturer's suggested retail prices (MSRPs) ranging from $17.99 to $99.99 U.S., based on capacity, the Atom Flash Drive is roughly the size of a paperclip and weighs less than an ounce. According to Computer Shopper, "Don't let the small size fool you -- Imation's Atom USB flash drive is one solid performer."

Attach the drive directly to other mobile devices to easily manage and transfer digital files. At less than 1.5 inches long and .5 inches wide, the sleek black and aluminum finish makes the Atom Flash Drive a stylish and professional choice for the road warrior on your holiday list.

"It's an honor to receive such a high rating from an influential technology publication like Computer Shopper," said Tom Lally, Vice President of Commercial Sales and Marketing, Imation Corp. "As shoppers consider holiday gifts for the digitally driven people in their lives, the Imation Atom Flash Drive deserves to be at the top of the list."

Utilizing the Imation system in package (SIP) module, the Atom drive allows you to store 1GB, 2GB, 4GB or 8GB of data, while the password protection and drive partitioning capabilities safely and efficiently manage your information.

A definitive answer for digital files, the ultra-compact Imation Atom Flash Drive is available through authorized Imation resellers in the United States and Latin America, including CDW.com and Staples.com. For more information about the Imation Atom Flash Drive and Imation's complete line of USB flash drives, please visit www.imation.com/flash. You also can read Computer Shopper's complete review of the Atom Flash Drive at: http://computershopper.com/peripherals/reviews/imation-atom.

About Imation Corp.

Imation is a leading global developer and marketer of branded products that enable people to capture, save and enjoy digital information. Our world- class portfolio of digital storage products, audio and video electronics and accessories reaches customers through a powerful global distribution network. Our goal is a company with strong commercial and consumer businesses and continued long-term growth and profitability that creates shareholder value. Imation Corp.'s global brand portfolio, in addition to the Imation brand, includes the Memorex brand, one of the most widely recognized names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation is also the exclusive licensee of the TDK Life on Record brand, one of the world's leading recording media brands. Additional information about Imation is available at http://www.imation.com.

Imation, the Imation logo, Memorex, the Memorex logo, 'Is it live or is it Memorex?' and XtremeMac are trademarks of Imation Corp and its subsidiaries. The TDK Life on Record logo is a trademark of TDK Corporation. All other trademarks are property of their respective owners.