SHANGHAI
(Map)
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SHANGHAI, China, Dec. 1 /PRNewswire-Asia/ -- Shanda Games ("SDG"), a
business unit of Shanda Interactive Entertainment Limited (Nasdaq: SNDA) that
develops, sources, operates and publishes online game content, announced its
latest investments in two leading webgame community operators, Shanghai Wei
Lai Information Technology Co. Ltd ("Shanghai Wei Lai") and Shanghai Cai Qu
Network Technology Co. Ltd ("Shanghai Cai Qu"), under its "18 Plan".
Shanghai Wei Lai has been specializing in webgame operations since its
establishment in November 2006. After successfully introducing "Travian" and
"OGAME" webgames to the China market, Shanghai Wei Lai now boasts a leading
webgame community in China. Its innovative and fun game platform allows users
to communicate and share game experience by combining social network services
and webgame operation. Shanghai
Cai Qu, founded in August 2006, is a fast
growing webgame development company. Its first game, Ge Zi Ke, is a casual
webgame with a simplistic design, yet offers high entertainment value. Cai Qu
enriches player experiences by awarding actual prizes to game players based on
their online activities. Ge Zi Ke also boasts a loyal online community that
encourages interaction and communication among players. The investments in the
two companies are the latest in a series of steps taken by Shanda Games to
further consolidate its position as a leading online game publisher in China.
"We are excited to form partnerships with Shanghai Wei Lai and Shanghai
Cai Qu," said Diana Li, Shanda Games' CEO. "We are confident the partnership
will help Shanda Games further enhance its leadership position in China's
webgame market."
"We are pleased that Shanda Games has further diversified its content
offering by establishing partnerships with Shanghai Wei Lai and Shanghai Cai
Qu, demonstrating the effectiveness of its multi-channel sourcing strategies"
said Tianqiao Chen, Shanda's Chairman and CEO. "Shanda will continue to work
with outstanding companies to foster the long term development of the
interactive entertainment industry."
About Shanda Interactive Entertainment Limited
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading
interactive entertainment media company in China. Shanda offers a portfolio of
diversified entertainment content including some of the most popular massively
multi-player online role-playing games (MMORPGs) and casual online games in
China, as well as online chess and board games, network PC games and a variety
of cartoons, literature works and music. Shanda's interactive entertainment
platform attracts a large and loyal user base. Each user can interact with
thousands of other users and enjoy the interactive entertainment content that
Shanda provides. Interaction enriches your life. For more information about
Shanda, please visit http://www.snda.com .
Safe Harbor Statement
This announcement contains forward-looking statements. These statements
are made under the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Statements in this announcement that are not
historical facts, including but not limited to statements regarding whether Ge
Zi Ke and Shanghai Wei Lai will appeal to users in China, represent only the
Company's current expectations, assumptions, estimates and projections and are
forward-looking statements. These forward-looking statements involve various
risks and uncertainties. Important risks and uncertainties that could cause
the Company's actual results to be materially different from expectations
include but are not limited to, the risk that Ge Zi Ke and Shanghai Wei Lai
are not well received by users in China, and the risks set forth in the
Company's filings with the U.S. Securities and Exchange Commission, including
the Company's annual report on Form 20-F. The Company does not undertake any
obligation to update any forward-looking statement, except as required under
applicable law.
For more information, please contact:
Shanda Interactive Entertainment Ltd.
Maggie Yun Zhou, IR manager
Vivian Chen, IR manager
Phone: +86-21-5050-4740 (Shanghai)
Email: IR@snda.com
