Gillette's Most Comfortable Shave for As Low As One Dollar Per Week?

BOSTON (Map) - New Fusion Advertising Campaign Featuring Gillette Young Gun Carl Edwards Reinforces Value Message for Consumers

BOSTON, Nov. 19 /PRNewswire-FirstCall/ -- Gillette, part of The Procter & Gamble Company (NYSE: PG), has good news for the millions of U.S. guys who shave with Gillette's Fusion blades. The worldwide shaving leader recently launched an advertising campaign reminding consumers of the value of Gillette's most advanced blade technology. The cornerstone of this campaign is the simple fact that guys can get the blades for Gillette's most comfortable shave for as low as $1 per week ... less than most men spend on a cup of coffee every morning. The claim is based on average national retail price and consumer consumption of refill cartridges.

The new Gillette Fusion television ad, featuring NASCAR star and Gillette Young Gun Carl Edwards, focuses on the performance of Gillette Fusion through sleek shots of the razor and the sounds of revving engines. The ad asks, "in the world of high performance, what machine can you run for as low as $1 a week?" Edwards notes that, for as low as $1 a week, Gillette Fusion blades, is "money well spent."

In the United States, almost 70% of men use a wet shaving system like Gillette Fusion. Overall in the U.S., men's blades and razors account for $2 billion in annual sales. Gillette Fusion has quickly become one of the most popular men's shaving systems. For more information about Gillette Fusion, visit www.gillette.com.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

SOURCE The Procter & Gamble Company