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The market analysis, titled "Worldwide Business Analytics Software 2008-2012 Forecast and 2007 Vendor Shares," found that SAP leads in performance management applications and Business Objects leads in the performance management tools market.(1) Together these two segments comprise the broad market for performance management tools and applications.
"The IDC data presented in our 2008 business analytics report finds that SAP and Business Objects each lead a major segment of the performance management market," said Dan Vesset, vice president, Business Analytics Solutions, IDC. "The two companies have come together and are balancing the goals of remaining open for non-SAP customers while optimizing their solutions for the SAP platform. This openness and ability to satisfy all customers -- along with the breadth of Business Objects and SAP's enterprise performance management solutions -- are catalysts for continued market growth."
According to the IDC report, which evaluated the two companies separately in 2007 because they had not yet merged, SAP and Business Objects held 11.2 percent and 7.6 percent respectively of the total 2007 market share for performance management tools and applications. The report also found that SAP's share of the performance management tools and application market grew at 19.3 percent, higher than the market as a whole.
IDC attributes SAP and Business Objects' leadership to the following factors: "SAP continues to see strength in sales of its performance management applications across a diverse set of business processes. In addition, Business Objects showed continued strength in growing its business intelligence tools revenue in 2007. The company, acquired by SAP in the past year, contributed a significant install base, broad product portfolio, strong brand recognition and experienced development and marketing resources. Business Objects will expand SAP's diversity and offers improved reach into the small and medium-sized business market segment with its Crystal Reports(R) software."
"It is gratifying to see that SAP and Business Objects' vision and
execution have been validated by our customers, partners and one of the
leading industry analyst firms," said
About Business Objects
Business Objects, an SAP company, transforms the way the world works by connecting people, information and businesses. With open, heterogeneous applications in the areas of governance, risk and compliance; enterprise performance management; and business intelligence, Business Objects enables organizations of all sizes worldwide to close the gap between business strategy and execution. Together with a strong and diverse partner network, Business Objects allows customers to optimize business performance across all major industries including banking, retail, consumer-packaged goods and public sector. Business Objects is committed to helping customers turn raw data into actionable decisions, regardless of their underlying database, operating system, applications or IT system.
For more information about Business Objects, visit: http://www.businessobjects.com.
For more information about SAP, visit: http://www.sap.com.
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