MINNEAPOLIS, Nov. 17 /PRNewswire-FirstCall/ -- Snowboarding phenomenon and
Target athlete Shaun White has made his way to Target stores in virtual form,
as the exclusive edition of Ubisoft's newest action sports title, Shaun White
Snowboarding, is now available.
The special Target edition of the game, available on the Xbox 360(R) video
game and entertainment system from Microsoft, PLAYSTATION(R)3 computer
entertainment system and Wii(TM) home video game system from Nintendo, will
have exclusive extended content and features that consumers won't be able to
find anywhere else, including the Target Mountain - an entire mountain
environment found only in the Target edition. Gamers will also be able to take
advantage of exclusive jibs and additional scenes. Additionally, players will
be able to cozy up in the game's virtual version of the Target Chalet, the
real-life mountainside home where Shaun and his fellow Target athletes hang
out with friends and family at the annual Winter X Games in Aspen, Colorado.
Among other exclusive features, the Target Chalet is the only indoor
environment anywhere in the game.
"We are really excited about the additional content our exclusive version
of Shaun White Snowboarding brings to Target guests," said
Troy Michels,
Target Lifestyle Marketing. "With the help of Ubisoft and Shaun, we think the
Target limited edition of the game offers an enhanced experience and helps
showcase the Target brand and our partnership with Shaun."
Shaun adds, "I'm really excited to have the game out in stores! I also
can't wait for people to check out the Target edition with the extra mountain
and the Target Chalet. Hopefully players will be stoked."
Shaun White is an Olympic gold medalist and has 42 professional wins,
including seven Winter X Games gold medals. He was also the first athlete to
win gold medals in Winter and Summer X Games in unique disciplines. White has
collaborated with Ubisoft's award-winning development team to create Shaun
White Snowboarding. The game features open-world mountains across the globe,
where players are free to define their own experiences and express themselves
through tricks, unique riding styles and highly customizable avatars. Players
can also hang out with their friends and have fun off the board by throwing
snowballs, hiking to access secret spots and filming their friends doing
tricks.
For more information about Shaun White Snowboarding, please visit
www.shaunwhitegame.com.
About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive
entertainment products worldwide and has grown considerably through a strong
and diversified line-up of products and partnerships. Ubisoft has teams in 28
countries and distributes games in more than 55 countries around the globe. It
is committed to delivering high-quality, cutting-edge video game titles to
consumers. For the 2007-08 fiscal year Ubisoft generated sales of 928 million
euros. To learn more, please visit www.ubisoftgroup.com.
About Target
Minneapolis-based Target serves guests at 1,684 stores in 48 states
nationwide by delivering today's best retail trends at affordable prices.
Target is committed to providing guests with great design through innovative
products, in-store experiences and community partnerships. Whether visiting a
Target store or shopping online at Target.com, guests enjoy a fun and
convenient shopping experience with access to thousands of unique and highly
differentiated items. Target (NYSE: TGT) gives more than $3 million a week to
its local communities through grants and special programs. Since opening its
first store in 1962, Target has partnered with nonprofit organizations, guests
and team members to help meet community needs.
(C) 2008 Ubisoft Entertainment. All Rights Reserved. Ubisoft, Ubi.com, and
the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or
other countries. Shaun White is used under license from Shaun White and Shaun
White Enterprises, Inc. "PlayStation", "PLAYSTATION" and "PS" Family logo are
registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox,
Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group
of companies and are used under license from Microsoft. Wii and the Wii logo
are trademarks of Nintendo. (C) 2006 Nintendo.
MEDIA CONTACTS:
Wes Phillips
TriplePoint
415-955-8500
wes@triplepointpr.com
Caroline Andrew / Tim Brodhagen
Mfa, Ltd.
212-528-1691
candrew@mfaldt.com / tbrodhagen@mfaltd.com