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MixMaster displays tempting cocktail images along with their associated drink recipes in the gin, rum, tequila, vodka, whiskey and seasonal cocktail categories. Consumers can touch on and then browse drinks in any of the main spirits categories, check out the Featured Drink recipe, or link to the Hall of Fame -- a real-time rating of most popular drinks as generated by bar patrons. The enticing looks and intuitive interface of MixMaster are a hallmark of Ecast's award-winning creative services team, Studio Q.
"Ecast MixMaster gives consumers the ideal tool for answering the question of 'what do I want to drink tonight'," said
Adding to the richness of the MixMaster feature, Ecast also turned to their music library to develop themed playlists related to each spirit category that include song choices from every music genre.
To reach out-of-home audiences, Ecast applies Internet methodology, which makes it possible to deliver the same caliber of video, viral, mobile and social campaigns that consumers experience online. Additionally, Ecast leverages industry-standard DoubleClick(R) DART(R) ad serving capabilities, providing advertisers and promoters full measurability, targeting and real-time reporting.
About Ecast
Ecast is the leader in place-based interactive media. Its hospitality network delivers digital music, games, entertainment, information and interactive advertising to more than 10,000 bars, restaurants and nightclubs across
This release is available on the KCSA Strategic Communications Web site at www.kcsa.com.
CONTACT INFO: Christa Conte / Charlotte Maumus KCSA Strategic Communications (212) 896-1238 / (212) 896-1269 cconte@kcsa.com / cmaumus@kcsa.com
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