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Employers cut 533K jobs in Nov., most in 34 years- Skittish employers slashed 533,000 jobs in November, the most in 34 years, catapulting the unemployment rate to 6.7 percent, dramatic proof the country is careening deeper into recession.
- News of a rapidly weakening job market is sending stocks lower in early trading.
Thailand reopens main international airport- Dancers, drummers and apologetic tourism officials greeted travelers Friday at the official reopening of Thailand's main international airport, which was shut down for a week by anti-government protesters.
US general spells out Iraq mission under new pact- A security pact that sets a timetable for troops to leave Iraq requires a shift in how the U.S. carries out combat missions during its remaining time in the country, the top U.S. military commander in Iraq said Friday.
- Stock intended to eventually earn taxpayers a profit as part of the Bush administration's massive bank bailout has lost a third of its value - about $9 billion - in barely one month, according to an Associated Press analysis. Shares in virtually every bank that received federal money have remained below the prices the government negotiated.
Auto bailout could be tied to gov't-run overhaul- The government would order a major restructuring of Detroit's struggling Big Three auto companies in exchange for a multibillion-dollar bailout under a plan circulating in Congress.
- Barack Obama, who rewrote the book on presidential fundraising, amassed more than $745 million during his marathon campaign, more than twice the amount obtained by his rival, Republican John McCain.
- Paul Benedict, the actor who played the English neighbor Harry Bentley on the sitcom "The Jeffersons," has died. He was 70.
- Armed robbers - some dressed in drag - made off with euro80 million ($100 million) in loot from a lightning-fast jewelry store theft in central Paris, in what police Friday called one of France's costliest jewel heists.
Giants' Pierce to meet with NYC investigators- Antonio Pierce is finally going to talk to investigators about what he did on the night Plaxico Burress shot himself.
Diddy and CIROC Vodka Pay Homage to Sinatra in New Ad Campaign
NEW YORK
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CIROC, one of the world's only vodkas made from grapes, will debut a brand new advertising campaign this week featuring Sean "Diddy" Combs demonstrating the art of sophisticated celebration in a contemporary yet classic manner. Entitled "The Art of Celebration," the campaign stars Combs with his modern interpretation of the "Rat Pack" celebrating with CIROC as Frank Sinatra's renowned "Come Fly With Me" plays throughout.
Shot in black and white at one of Sinatra's former
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The spot represents a continuation of the brand's commitment to defining "sophisticated celebration," a concept Combs embodies and cultivates both personally and professionally as a lifestyle and entertainment icon. During the holiday season, the campaign will evolve to focus on one of the most important aspects of sophisticated celebration -- safety.
"My friends are important to me," added Combs. "Whenever we celebrate, I make sure we are celebrating responsibly. I hope that anyone who enjoys CIROC and enjoys a sophisticated lifestyle does the same."
Since announcing its strategic alliance with Combs almost a year ago, CIROC has been growing significantly in size and continues to garner industry awards. It was recently ranked one of the top ultra-premium vodkas by the New Luxury Institute in their annual Luxury Brand Status Index (LBSI), a survey of wealthy consumers that measures brand prestige. It also won a prestigious Gold Medal at the 2008 San Francisco World Spirits Competition.
ABOUT CIROC
CIROC Vodka is made using French Mauzac Blanc and Ugni Blanc grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. This ultra-premium vodka launched nationwide in
ABOUT
ABOUT DIAGEO
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business and industry leader in promoting responsible drinking, with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include
Celebrating life, every day, everywhere, responsibly.
Contact:
Dan Sanborn Mike Costabile
Diageo Taylor
646-223-2188 212-714-5751
Dan.Sanborn@diageo.com mcostabile@taylorpr.com
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