TABS Group Signs Agreement With Unilever for TABS Total Store Analytics(TM) Service

SHELTON, Conn. (Map) - SHELTON, Conn., Sept. 17 /PRNewswire/ -- In a sign of the continued commitment to being the leading provider of shopper insights and retailer analytics, TABS Group today announced an agreement with Unilever (NYSE: UN, UL) to conduct Total Store Analytics(TM) (TSA). TABS Group, a marketing research and consulting company based in Shelton, CT (www.tabsgroup.com), will provide Unilever with custom solutions to help enhance retailer sales and profits. The terms of the deal were not disclosed.

"We are flattered by the commitment Unilever has shown as we concluded the pilot phase of this process, and we are excited to begin a full expansion of our services to their key retail customers," said TABS Group President and Founder, Dr. Kurt Jetta.

Jeffery Joyner, TABS Sr. Executive/Partner notes, "We are confident that TABS Total Store Analytics will add to the Unilever portfolio of outstanding solutions. TSA will enhance retailer's ability to execute accurate and timely decisions leading to incremental sales and profits. Based on the pilot study, the opportunities for real time, market shifting results are prevalent."

Unilever has engaged TABS for the Health and Beauty Care sector and will also utilize TABS services for Frozen Foods, Dairy and Dry Grocery. Each retailer engagement will entail analysis and recommendations for space allocation by category, location optimization and category adjacencies. All analysis and resulting implementation is done at the chain, store cluster and individual store basis.

"Our new partnership with TABS Group will help us provide unique solutions to our retail customers using the Total Store Analytics(TM) platform," said Director of Category Management, Kimberly Senter. "In pilot programs with some of our major customers, the response to this new capability has exceeded all expectations."

About TABS Group

TABS Group was founded by Dr. Kurt Jetta in 1998 as a service with a better way to conduct Sales and Marketing analytics in the Consumer Products Industry. Back then -- and still to this day -- there is an inordinate amount of time and expense dedicated to the analytics process with little concern for the return on that analytics investment. TABS Group has developed unique and affordable process to strip out time and cost from the analytical process. Our methodologies are robust, proven, and put to work daily for dozens of clients across a variety of Food, Drug, and General Merchandise categories. For more information please contact Lisa Balsera at lisab@tabsgroup.com or visit www.tabsgroup.com.

About Unilever

Unilever's mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products. In the United States, the portfolio includes brand icons such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Promise, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Unilever employs more than 14,000 people in the United States and Puerto Rico -- generating nearly $11 billion in sales in 2007. For more information, visit www.unileverusa.com.