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QVC Viewers Get a Front-Row Seat During QVC's Live From Mercedes-Benz Fashion Week
WEST CHESTER, Pa.
(Map)
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QVC will be broadcasting directly from the historic tents at Bryant Park,
showcasing original programming for both its on-air and online platforms. The
QVC "runway" show will feature some of QVC's most popular designers, including
"Our customers are passionate about fashion and style, and we know they'll
be excited to have a front-row seat live from Mercedes-Benz Fashion Week,"
said
QVC will be showcasing video of the week's most exciting highlights along with capturing backstage footage of what it takes to put on a live QVC remote broadcast. In addition to video segments that will air on the network's domestic broadcast and QVC.com, viewers will have the opportunity to keep up with the latest news and trends from Bryant Park through live blogs.
QVC's Mercedes-Benz Fashion Week programming is the first event in a new
relationship with IMG Fashion, a driving force in the global fashion business.
The affiliation has also allowed QVC the opportunity to work with a range of
clients including stylist
Goldstein has been a major force in the fashion business for over 20 years. During this time her unique talents have been sought after by industry leaders throughout the fashion world who look to her for her sense of style, keen eye and ability to create trends in fashion. Goldstein will be "introduced" to viewers during the QVC broadcast and is scheduled to debut an original collection for QVC in 2009.
"We are pleased to have forged a relationship with QVC and have them
participate in Mercedes-Benz Fashion Week with their own show," said
"QVC is excited to have teamed up with IMG Fashion to bring Mercedes-Benz Fashion Week to our viewers," Charney added. "Our involvement proves what we at QVC have always known: that fashion can be accessible, exciting and affordable."
For additional information on QVC's Live from Mercedes-Benz Fashion Week visit www.QVC.com/fashionweek .
ABOUT QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation
attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the
largest multimedia retailers in the world, with annual revenue of more than
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