AUSTIN
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AUSTIN, Texas, Sept. 4 /PRNewswire-FirstCall/ -- Whole Foods Market
(Nasdaq: WFMI), the world's leading retailer in natural and organic foods, has
teamed up with pop music icon and environmental activist Sheryl Crow to create
a special edition of Whole Foods Market's signature reusable shopping bag, A
Better Bag. Launching in Whole Foods Market stores nationwide on Oct. 15,
this exclusive design was created in support of the Natural Resources Defense
Council's (NRDC) Simple Steps program to encourage shoppers to embrace simple
steps in their everyday lives to reduce consumption and consider the
environment.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080904/LATH063)
"I am a big believer in doing what you can, even if it's something as
small as reducing the amount of plastic we each use daily that ends up in
landfills, whether it is plastic bags, water bottles or product packaging. I'm
so happy to be working with Whole Foods Market on this project," said
Sheryl
Crow.
The design of the new A Better Bag, which will be out in plenty of time
for the holiday season, features a charcoal sketch of a tree with words
written by Crow specifically for this project woven into the artwork.
This limited edition bag, which features a collection of beautiful earth
tones, is made from 80 percent post-consumer recycled plastic bottles and will
be available from Oct. 15 through the holiday season. Each bag represents
approximately four 20-ounce plastic bottles. The Company is offering two
sizes for the first time: large (14 x 15.5 x 8) and small (9.5 x 12 x 7.5)
which retail for an unbeatable 99 cents and 79 cents, respectively.
"On their own, our A Better Bags have been tremendously popular with
shoppers," said Whole Foods Market's Nona Evans. "Working alongside someone as
talented and passionate as Sheryl Crow to create this special edition not only
sends a strong message about the environment to the world, but it's also sure
to make it easy to make a difference this holiday season. It's also a
powerful way to give a gift that gives back as the bags make great holiday
gift bags."
As part of the Company's continued efforts to consider the environment and
keep shoppers informed on environmental issues, Whole Foods Market and Sheryl
Crow are using this campaign to help raise awareness for the Natural Resources
Defense Council (NRDC) and its Simple Steps program. Whole Foods Market has
made a donation to the NRDC in support of their initiative and each bag
carries the SimpleSteps.org website encouraging shoppers to learn more about
how they can get involved.
Contact: Emily Lawi
OrganicWorks Marketing
(212) 253-0474 phone
emily@organicworksmarketing.com
