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BATTLE CREEK, Mich. (Map) -
(Photo: http://www.newscom.com/cgi-bin/prnh/20080821/NYTH021)
Originated by the Sunshine Biscuit Company in 1908, Hydrox cookies were reformulated and re-branded in 1999. The consumer campaign to "Bring Back Hydrox" has succeeded in persuading the Kellogg Company, which acquired the brand in 2001, to return Hydrox cookies to stores as a limited 100th anniversary edition.
"For the generations of fans who grew up on Hydrox cookies, it is more than just a delicious, creamy-filled chocolate sandwich cookie," said
Kellogg Company thanked loyal consumers with a contest to find America's
Biggest Hydrox(R) Cookie Fans, giving Hydrox cookie enthusiasts the chance to
be among the first to taste the Limited Edition 100th Anniversary Hydrox
cookie at a milk and cookies celebration in
Chosen from entries across the country, America's Biggest Hydrox(R) Cookie
Fans are:
Limited Edition 100th Anniversary Hydrox cookies will follow the original,
beloved Hydrox cookie recipe, though they will contain zero grams trans fat
per serving. The cookies will be available nationally at the suggested retail
price of
(R), (TM), (C) 2008 Kellogg NA Co.
About Kellogg Company
With 2007 sales of nearly
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