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Marfrig and ConAgra Foods have also entered into a sales and distribution
agreement for the 5 years up to
Marfrig has diversified sources to produce beef jerky from its units in
History of the brand
Though the Pemmican brand has been around for only 35 years, its tradition goes back a few hundred. The word "pemmican" is Native American in origin and was used to describe a high-protein food source made from dried meat and berries.
Because it was highly nutritious, spoil-resistant, and good for traveling, it was ideal food for their way of life and it became one of the most important survival tools of the early American frontier. Pemmican continues to be a favorite among everyday explorers, whether the exploration takes you only as far as across the city or around the world.
"The acquisition of the Pemmican brand strengthens Marfrig's
participation in the branded meat snacks market," says
"As one of the world's largest producers of beef, Marfrig can leverage
its capabilities to produce Pemmican more efficiently, while also investing
more heavily in innovation and marketing," said
About Marfrig:
Marfrig Frigorificos e Comercio de Alimentos S.A. (Bovespa: MRFG3), is one
of the leading beef and beef-product producers in
The Marfrig Group has over 24,000 employees, including the international
companies. It also has a distribution center in
About ConAgra:
ConAgra Foods, Inc., (NYSE: CAG) is one of
Media Information MZ Media Relations Mariela de Castro Aguilar/Simone Luciano (55 11) 3529-3866/3883 imprensa@mz-ir.com
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