Business and Finance
DEARBORN, Mich. (Map) -
The NAACP ERI report card measures the exchange of economic costs and benefits between African-American consumers and various industries. The scoring is based on activities in employment, advertising/marketing, procurement/vendor relationships, dealerships, and charitable/philanthropic activity.
"This is an exciting time for Ford to receive this recognition from the
NAACP as we continue to show a strong commitment to diversity and inclusion,
even during these challenging times for the automotive industry," said
While the industry scored a "B" for its philanthropic efforts, Ford continued to display a strong performance in this category earning an "A-" in this area and a "B+" in the Supplier Diversity category, which represents one-third of the overall grade.
Ford also is participating as a platinum sponsor of this year's convention
and serves as title sponsor of the Youth Freedom Dinner on
"Ford Motor Company is proud to continue its support of the NAACP and its efforts to advocate for civil rights, justice, and equal opportunity," Vella said.
Ford highlights at the convention include the display of the Ford Flex and its SYNC technology demo. SYNC is a voice-activated communications system that lets you operate most popular MP3 players and most Bluetooth(R) - enabled phones with voice commands.
In addition, Ford provided complimentary passes for attendees to visit the
Freedom's Sisters exhibition at the Cincinnati Museum Center on
ABOUT FORD
Ford Motor Company, a global automotive industry leader based in
ABOUT FORD MOTOR COMPANY FUND AND COMMUNITY SERVICES
Ford Motor Company Fund and Community Services is committed to creating opportunities that promote corporate citizenship, philanthropy, volunteerism and cultural diversity for those who live in the communities where Ford operates. Established in 1949 and made possible by Ford Motor Company profits, Ford Motor Company Fund supports initiatives and institutions that foster innovative education, auto-related safety, and American heritage and legacy. National programs include Ford Partnership for Advanced Studies, which provides high school students with academically rigorous 21st century learning experiences, and Driving Skills for Life, a teen-focused auto safety initiative. The Ford Volunteer Corps, established in 2005, continues Ford's legacy of caring worldwide. Through the Volunteer Corps, Ford employees and retirees participate in a wide range of volunteer projects in their communities. For more information on programs made possible by Ford Motor Company Fund and Community Services, visit www.community.ford.com.
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