DENVER (Map) - DENVER, May 22 /PRNewswire-FirstCall/ -- Comcast Colorado today announced that it has joined Screen to Green, a cable industry initiative to educate and engage consumers about recycling of unused televisions to better the environment. Comcast will present Screen to Green in Denver to engage consumers via a local public education campaign about the dangers of TVs in landfills and hold an "S2G TV Recycling Rally" to recycle unused televisions on June 28, 2008. Comcast Colorado is the first cable market and company to join Screen to Green since the initiative was announced in March 2008.

The City and County of Denver as well as Planet Green, the first and only 24-hour eco-lifestyle television network dedicated to exploring what it means to be green, will support the Denver S2G TV Recycling Rally. Both the City and County of Denver and Planet Green are well suited to support the event as they are champions of consumer programs that encourage consumers to live a more sustainable lifestyle.

"As we continue to innovate and deliver advanced entertainment services such as VOD and HDTV, we want to partner with consumers to help them responsibly recycle their old technology when they embrace the new," said Scott Binder, senior vice president of Comcast Colorado. "We're proud to present Screen to Green as this initiative is a natural extension of our local efforts to implement programs and participate in tangible initiatives that make a positive impact on the environment."

Many consumers are unaware that electronic waste, including TVs, if improperly disposed, could become toxic waste. Electronics are full of toxic materials such as lead, mercury and beryllium and other elements that if improperly managed, could be harmful to people and the environment. When televisions and other e-waste are discarded into landfills, they may leach chemicals into our groundwater or pollute the air.

"We're pleased to partner with Comcast through Screen to Green to help our community properly recycle TVs. It's important to do all we can to keep this electronic waste from entering our landfills," said Denver Mayor John Hickenlooper. "Recycling is one of the easiest ways each of us can play a role in protecting our environment and promoting sustainability."

The U.S. Environmental Protection Agency estimates that between 1980 and 2005, 180 million electronics have accumulated in storage. In 2005, Americans tossed an estimated 1.5 million tons of computers, TVs, scanners, fax machines and cell phones into the trash contributing to the growing problem of e-waste in landfills.

Comcast Colorado's participation in Screen to Green will allow the company to responsibly recycle televisions and better the environment. Through recycling of TVs, valuable resources such as precious metals, plastics and glass can be extracted and reused. According to the U.S. EPA, reusing and recycling these materials from end-of-life electronics conserves natural resources and avoids air and water pollution as well as greenhouse gas emissions that are caused by manufacturing new products.

For the June 28 Screen to Green Denver TV Recycling Rally, responsible e-waste recyclers will be on hand to collect televisions and other electronics to ensure that all materials are responsibly handled and recycled domestically.

Additional information about the June 28th Denver S2G Recycling Rally will be forthcoming including location, time, recycling instructions and more.

About Comcast Corporation

Comcast Corporation (Nasdaq: CMCSA, CMCSK) (http://www.comcast.com) is the nation's leading provider of entertainment, information and communications products and services. With 24.7 million cable customers, 14.1 million high-speed Internet customers, and 5.2 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content. In Colorado, Comcast serves more than 815,000 customers and employs approximately 4,500 people.

Comcast's content networks and investments include E! Entertainment Television, Style Network, The Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten regional Comcast SportsNets and Comcast Interactive Media, which develops and operates Comcast's Internet business. Comcast also has a majority ownership in Comcast-Spectacor, whose major holdings include the Philadelphia Flyers NHL hockey team, the Philadelphia 76ers NBA basketball team and two large multipurpose arenas in Philadelphia.

About Screen to Green

Screen to Green (S2G) is an innovative recycling and education initiative developed for the cable television community to engage consumers in a responsible recycling solution for unused televisions to better the environment. Televisions that are tossed into landfills pose a major threat to people and the environment as they contain significant amounts of toxic materials. Screen to Green provides a comprehensive program to partner cable companies and consumers to safely recycle TVs and repurpose their parts. Developed in 2007 by October Strategies, Inc., a Denver-based strategic communications firm, Screen to Green is dedicated to the highest standards of responsible recycling and bettering the communities where cable conducts business. For more information, please visit http://www.screentogreen.com.