SANTA MONICA, Calif. (Map) - SANTA MONICA, Calif., May 20 /PRNewswire/ -- Rock and roll royalty Sharon Osbourne is taking on a new role as headmistress of VH1's "Rock of Love Girls: Charm School" premiering on VH1 in the Fall 2008. Osbourne has been given the task of teaching some of the most notorious contestants from "Rock of Love with Bret Michaels" the art of becoming more lady-like. Whether you love them or love to hate them, there's no denying that these rough-around-the-edges women need a respectable mentor who knows what it takes to become a rockin' leading lady.

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Sharon Osbourne is undoubtedly one of the most successful women in the industry and truly an icon in the rock world. We knew she would immediately capture the imagination and attention of our cast and our audience," said Jeff Olde, EVP Programming & Development, VH1. "Not only is she a true master at the art of the business, but Sharon is a master at the art of being herself and we are thrilled to have her spearheading this show."

Breakout stars from both seasons of "Rock of Love" will come together under one roof to learn and grow in areas of etiquette, fashion, manners, and moderation. They will be refined in hopes to graduate "Charm School" as sophisticated and polite ladies. And who better to push these girls down the road to renewal and re-discovery than Sharon Osbourne. As Headmistress of "Charm School," Sharon will attempt to strip the girls of their former rebellious and wild ways. And with some help from experts, hopefully transform the girls into fully rockin' ladies.

The contestants will focus on one lesson a week followed by a demanding test. Whoever doesn't measure up to the challenges of "Charm School" will be expelled. In the end, the last one standing will be rewarded with $100,000 to put towards her new and improved life.

Sharon Osbourne is the daughter of legendary manager Don Arden and the wife of the "Godfather of Heavy Metal" "Rock Legend," Ozzy Osbourne. Sharon has spent over fifty years fully emerged in the world of rock and roll, juggling the roles of wife, mother, author and manager to Black Sabbath, Electric Light Orchestra, Smashing Pumpkins, Motorhead and Slade. In 1996, Sharon created and produced the biggest and most successful hard rock touring festival in America: Ozzfest. Among her many television credits, Osbourne was most recently seen in the 4th season of the UK's hit "X Factor" and soon in the 2nd season of the U.S. hit "America's Got Talent." Sharon has also started the Sharon Osbourne Colon Cancer Foundation. The Foundation's mission is to provide free screenings, support and healthcare to those who can't afford it.

VH1's "Charm School" is created and executive produced by Mark Cronin and Cris Abrego for 51 Minds Entertainment, LLC. an Endemol Company, who also produce the record-breaking series "Rock of Love," "Flavor of Love," "Charm School," "I Love New York," "The Surreal Life" and "My Fair Brady." The production teams' programming launched VH1 into their highest ratings ever and their ratings continue to outperform their previous successes. Ben Samek also executive produces for the series and the company.

Jeff Olde, Jill Holmes and Kristen Kelly oversee the series for VH1.

VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile, VH1Games and extensive broadband video on VH1.com. Connect with VH1 at VH1.com.

     Contacts:       Chris Delhomme/VH1            Maura Wozniak/VH1
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