CHICAGO (Map) - CHICAGO, May 15 /PRNewswire/ -- Tiger Woods has already taken his legendary golf game to the moon in a recent ad for new Gatorade Tiger(TM). Now, PepsiCo's (PEP) Gatorade brand is challenging fans to adopt Tiger's signature ability to focus on the game by offering a chance to win an "out of this world" vacation experience through the Gatorade Tiger Moonshot Challenges which include events across the country and an Online Sweepstakes.

At the Gatorade Tiger Moonshot Challenge Longest Drive Contest, Gatorade Tiger is challenging fans in five cities across the country to hit a golf ball in a golf simulator designed to look like the moon. Male and female finalists with the longest drives at each event will fly to New York City to compete in the Grand Prize Event on June 11 in Times Square. One male and one female champion will win the opportunity to create their own "out of this world" vacation experience valued at up to $125,000. Sports icons will help kick off the events:

    --  San Diego - Thursday, May 15 - Seaport Village, 11 a.m. to 6 p.m.
        --  Appearance by LaDainian Tomlinson (San Diego Chargers)
    --  Dallas - Tuesday, May 20 - Victory Park, 11 a.m. to 6 p.m.
        --  Appearance by Jason Terry (Dallas Mavericks)
    --  Chicago - Thursday, May 29 - Pioneer Court, 11 a.m. to 6 p.m.
        --  Appearance by Tommie Harris (Chicago Bears)
    --  Miami - Thursday, June 5 - Bayfront Park, 11 a.m. to 6 p.m.
        --  Appearance by Bill Parcells (Miami Dolphins)
    --  New York - Wednesday, June 11 - New York Qualifying Event: Military
        Island at Times Square, 10 a.m. to 5 p.m.; Grand Prize Event: Military
        Island at Times Square, 6 to 7 p.m.
        --  Appearance by Jimmie Johnson (NASCAR Champion) & Celebrity Guest

In addition to the events, fans will also have a chance to win an "out of this world" vacation experience worth up to $125,000 by entering an Online Sweepstakes.

As part of PepsiCo's Performance with Purpose commitment to the communities it serves, Gatorade Tiger will donate $100,000 to the Tiger Woods Foundation on behalf of fans who participate in the Online Sweepstakes or any of the five Moonshot Challenge events. The Tiger Woods Foundation has reached more than 10 million young people through character development programs, scholarships, grants, and the Tiger Woods Learning Center.

Gatorade Tiger is the first product to launch as a result of the collaboration between Tiger Woods and Gatorade to develop Tiger-inspired sports performance beverages for athletes at all levels. As a first step in the relationship, Tiger underwent sweat analysis testing with the Gatorade Sports Science Institute (GSSI) showcasing his dedication to this collaboration and to improving every aspect of his training and competition. The in-depth scientific testing conducted by scientists from GSSI was designed to shape Woods' own specialized hydration and nutrition strategy. GSSI scientists measured Woods' sweat rate, sweat electrolyte concentration, and fluid and electrolyte balance while outlining his energy needs during a vigorous round of exercise.

Woods has used Gatorade(R) Thirst Quencher throughout his career and began drinking Gatorade Tiger on course and in his training last December. Gatorade Tiger provides advanced hydration to fuel athletic performance and captures the unique qualities of Woods, who currently holds 64 wins on the PGA Tour and is arguably the best golfer on the planet. His signature sports drink is now available nationwide in three new and refreshing flavors inspired and selected by Woods -- Red Drive(TM) (Cherry blend), Cool Fusion(TM) (Citrus blend) and Quiet Storm(TM) (Grape blend). Gatorade Tiger provides the same carbohydrate energy to fuel muscles as Gatorade Thirst Quencher and contains 25 percent more electrolytes to advance fluid and electrolyte replacement. Decades of scientific research show dehydration can affect the ability to focus and proper hydration helps athletes stay on top of their game, both physically and mentally.

Gatorade is a division of PepsiCo, Inc. PepsiCo has the nation's most comprehensive hydration portfolio, including leadership brands such as Gatorade Tiger, Gatorade Thirst Quencher, G2, Propel, SoBe Life Water, Aquafina and Tropicana.

About Gatorade Tiger

Gatorade Tiger is a brand extension of Gatorade(R) Thirst Quencher, the nation's leading sports drink backed by 40 years of research. Gatorade Tiger provides the same carbohydrate energy to fuel muscles as Gatorade Thirst Quencher and contains 25 percent more electrolytes to advance fluid and electrolyte replacement. Proper hydration helps people stay on top of their game, both physically and mentally. For more information, please visit http://www.gatoradetiger.com. The Gatorade Company is part of PepsiCo, Inc. PepsiCo has the nation's most comprehensive hydration portfolio including leadership brands such as Gatorade Tiger, Gatorade Thirst Quencher, G2, Propel, SoBe Life Water, Aquafina and Tropicana. For more information, please visit http://www.gatorade.com.

About Tiger Woods

Tiger Woods has had an unprecedented career since becoming a professional golfer in 1996. He has won 86 tournaments, 64 of those on the PGA TOUR, including the 1997, 2001, 2002 and 2005 Masters Tournaments, 1999, 2000, 2006 and 2007 PGA Championships, 2000 and 2002 U.S. Open Championships, and 2000, 2005 and 2006 British Open Championships. With his second Masters victory in 2001, Tiger became the first ever to hold all four professional major championships at the same time. He is the career-victories leader among active players on the PGA TOUR. http://www.tigerwoods.com.

About Tiger Woods Foundation

Since its inception in 1996 by Tiger Woods and his father, Earl, the Tiger Woods Foundation has reached an estimated 10 million young people through character development, career exploration, scholarships and grant making programs. Programs developed and supported by the Tiger Woods Foundation all share a similar mission of empowering young people to dream big and to set specific goals to achieve their dreams.

Specific programs of the Foundation include the Tiger Woods Learning Center, a youth-education facility and curriculum based in Anaheim, California, that will soon expand to Washington, D.C., and Tiger's Action Plan, a nationwide character development program based on Earl D. Woods' book entitled Start Something. The Tiger Woods Foundation recently launched the Fist Pump Challenge, an online program allowing young people to post videos celebrating a personal goal or achievement. More information on the Tiger Woods Foundation and its programs can be found at http://www.tigerwoodsfoundation.org.