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Bank of America Keep the Change(R) Customers Reach $1 Billion Milestone
CHARLOTTE, N.C. (Map) - (Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b ) At a time when consumers are struggling to put more money into savings, more than eight million people enrolled in the Keep the Change program have found an effortless way to save while making everyday purchases. "We've seen an incredible impact in our customers' savings habits as a result of their participation in Keep the Change," said Bank of America's Keep the Change program, which has been cited for its creative design and innovation, is an automatic savings program created in response to customers who asked for a simple, effortless way to save money. When consumers sign-up for the program, every check card purchase is
automatically rounded up to the nearest whole dollar, and the difference is
transferred from their checking into their savings account. Bank of America
matches 100% of transfers for the first three months and five percent
thereafter, up to a maximum total of Since the program was launched, these customers have accumulated
approximately "Even with today's economic environment, consumers are finding ways to get more from their money and our innovative Keep the Change savings program is a great example of how easy and simple it can be to save," Wilk said. "Customers continually express their appreciation for Keep the Change as it has enabled them to grow their personal savings in a simple and straightforward manner." About Keep the Change Purchases with rewards or ATM cards are not eligible for matching. We will
match 100% of your Keep the Change transfers for the first three months after
you enroll, and 5% thereafter, up to maximum total match of About Bank of America Bank of America is one of the world's largest financial institutions,
serving individual consumers, small and middle market businesses and large
corporations with a full range of banking, investing, asset management and
other financial and risk-management products and services. The company
provides unmatched convenience in http://www.bankofamerica.com
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