PORTLAND, Ore. (Map) - PORTLAND, Ore., May 13 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT) today announced it has entered into a multi-year deal with Knology Inc., a leading provider of business and residential communications and entertainment services throughout the Southeast and South Dakota. Knology is ranked 17th out of the top-25 ranked operators and is committed to bringing the most innovative and state-of-the-art products available to consumers. The partnership with Rentrak utilizes the company's leading measurement services as Knology expands its VOD services.

Knology serves both residential and business customers with one of the most technologically advanced broadband networks in the country, including over 200 channels of digital cable TV and also provides advanced communications services, such as video-on-demand (VOD), subscriber video-on- demand (SVOD), digital video recorders (DVR), High-Definition Television (HDTV), IP Centrex and Passive Optical Network services (PON).

"As Knology builds unique VOD services, Rentrak will continue to enhance its on-demand measurement and analytic services, as well as set the pace and develop new and improved standards for more accurate, transaction-based measurement across all content types," said Carol Hinnant, Vice President of Business Development for the OnDemand Essentials Suite of Services.

"Timely and accurate measurement is critical to the success of Knology's On Demand services. Rentrak's service will allow our team to manage and ensure that we are delivering the right content at the right time and better serve our customers" said Lynn Hall, Director of Product Management.

Rentrak processes daily, census-level on demand data representing 51 million set-top boxes from 26 MSOs with their extensive on demand data being used by more than 100 content provider partners every day to meet their measurement needs. Rentrak processed more than 3.3 billion transactions from its operator partners in 2007 -- representing a 52% increase over the same period for 2006.

About OnDemand Essentials(R)

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Knology, Inc.

Knology Inc., headquartered in West Point, Georgia, is a leading provider of interactive communications and entertainment services in the Southeast and has recently added South Dakota to its growing service area. The Company provides its full suite of video, voice and data services in Huntsville, Montgomery and Dothan, Alabama; Panama City and Pinellas County, Florida; Augusta, Columbus, and West Point, Georgia; Charleston, South Carolina; and Sioux Falls and Rapid City South Dakota and Knoxville, Tennessee. For further information, please visit Knology's corporate web site at http://www.knology.com.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near- real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com.

Contacts: Sallie Olmsted/Amanda Bartz

               Rentrak Corporation
               310/854-8124/8151