GenieKnows.com Partners with Click Forensics to Improve Traffic Quality

HALIFAX (Map) - HALIFAX, May 1 /PRNewswire/ - After extensive research, GenieKnows.com today announced a partnership with Click Forensics(TM), Inc., the leading provider of traffic quality management solutions. As part of the agreement, GenieKnows.com will use the Click Forensics for Publishers solution to track and rate Pay-Per-Click traffic for the GenieKnows.com network of publishing partners in order to improve overall traffic quality. GenieKnows.com is one of the world's largest second-tier search ad networks servicing 35 million search requests daily.

"Traffic quality is top of the agenda for GenieKnows.com and we need access to critical PPC market data to help us maintain the highest quality of search traffic into our partners. Click Forensics is an important part of this program," said Barbara Manning, CEO and President of GenieKnows.com.

Using patent-pending analytics and live campaign data from the Click Fraud Network(TM), Click Forensics for Publishers identifies sources of click fraud and poor quality traffic. Information is updated in real-time as data is continuously gathered from live campaigns tracked across various search engines, content networks and publisher sites from the advertisers. Specific data tailored to the needs of the individual publisher or ad network is then provided via an API so intelligent filtering decisions can be made. Click Forensics for Publishers is integrated to serve the GenieKnows.com Pay-Per-Click platform.

"GenieKnows.com is fast becoming a key player within the vertical search space reaching out to demanding users seeking access to specific content," said Manning. "We understand that advertisers do not want traffic that is fraudulent in nature or considered low quality. By aligning ourselves with Click Forensics, we are taking a leading role to eradicate low quality search traffic before it adversely affects our advertising partnerships."

GenieKnows Local provides the ultimate combination in mapping technology and local search directories. Using its patent pending GeoRank(TM) algorithm, GenieKnows Local links verified business listings with potentially uncategorized web pages containing addresses. The algorithm extracts and codes the addresses, identifying the geographic coordinates with which the listings are associated.

About GenieKnows.com

GenieKnows.com is a division of IT Interactive Services Inc., a privately held, Canadian internet technology incorporation based in Halifax, Nova Scotia, incorporated in 1999. IT Interactive Services is a leading developer and provider of performance-based marketing services for the Internet. The Company's primary focus is the operation of online marketplaces that connect the prospects that are most likely to purchase specific goods and services to the advertisers that provide those goods and services. GenieKnows.com has become widely known and respected, offering users a fun experience and is dedicated to providing web users a pleasurable search experience that delivers quality results, while supplying advertisers with a gainful medium in which to drive targeted traffic to their web sites. For more information on GenieKnows.com Search Marketing Solutions visit; http://www.genieknows.com/sms

About Click Forensics, Inc.

Click Forensics is the leading provider of PPC traffic quality management and click fraud prevention solutions that help online advertisers and publishers stop click fraud and improve search marketing campaigns. The company also publishes the Click Fraud Index(TM), the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures and Shasta Ventures. More information on Click Forensics and its offerings is available at www.ClickForensics.com.

Click Forensics, Click Fraud Index and Click Fraud Network are trademarks of Click Forensics, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.